Director, Integrated Marketing

Director, Integrated MarketingDivision : Marketing and CommunicationsDepartment : Marketing and Digital EngagementLocation : RemoteTravel Percentage : 15%Reports To : Chief Marketing OfficerStatus : Full Time, Regular, Exempt, Non-UnionSalary Range : $102,000-$104,760THE ROLEThe Director, Integrated Marketing will report to and collaborate with the Chief Marketing Officer to provide leadership to the M&C Team and will work collaboratively across the institution to advance strategic marketing goals and drive marketing best practices for operational excellence. This role will be responsible for overseeing up to 5 direct reports; together, the team fosters a culture of shared expertise and innovation to achieve organizational goals. The role requires a visionary leader who thrives in dynamic environments, excels in team leadership, and is deeply committed to data-driven decision-making. The Director is expected to be innovative, results-oriented, and data-driven with an expert understanding of integrated marketing management and a particular facility with digital tools / strategy. This role requires a combination of strategic vision, operational expertise, and a deep commitment to diversity, equity, and inclusion (DEI).The Director drives integrated marketing thinking in projects and programs to efficiently extend the reach and impact of StoryCorps. This role will be responsible for designing and implementing a variety of marketing programs, including email marketing, advertising, web strategy, social media, and promotions. The primary goal is to dramatically increase the reach of StoryCorps content beyond public media, while also growing and diversifying StoryCorps’ audiences—such as content consumers, social media communities, website visitors, and email subscribers. Additionally, the role will focus on attracting signature interview participants and driving engagement with StoryCorps’ digital interview tools, including the StoryCorps App, StoryCorps Connect, and the Online Archive. The Director will also work to increase earned revenue through participation in the fee-for-service program, StoryCorpsStudios, and support the Development Department in raising contributed revenue through the individual giving program.The Director is responsible for stewarding the StoryCorps brand and for ensuring that our messaging and visual / verbal brand are expressed consistently across all customer touch points. The Director will oversee the digital audience strategy, which includes email marketing, website and e-commerce optimization (including SEO), digital advertising (including SEM), and social community building and engagement. This position is critical in expanding StoryCorps’ digital presence and strengthening its overall brand strategy.WHAT YOU’LL DOMarketing Strategy & Brand Management Collaborate with the Chief Marketing Officer to develop strategies informed by audience research, internal data, and other insights.Create and manage the annual marketing plan and budget, ensuring alignment with organizational goals.Lead strategic marketing projects designed to expand brand reach, engagement, and impact.Evaluate marketing performance to measure impact and inform decision-making.Contribute to crafting brand strategy and manage the StoryCorps visual and verbal brand ensuring consistency across all customer touch points.Craft and implement social media strategy with the goal of dramatically increasing StoryCorps’ social media fan base, engagement, and reach.Collaborate across departments to drive engagement working closely with the Recording & Archive, Development, and StoryCorps Studios teams to support revenue-generating initiatives and digital platforms such as StoryCorps Connect and the StoryCorps app.Campaigns & Content Marketing In collaboration with the CMO oversee to the design and execution of integrated marketing campaigns, that could include digital, social, broadcast, email, SEM, and outdoor advertising.Develop and implement social and digital strategies to grow audience engagement and reach.Lead content strategy and delegate tasks related to the creation of promotional materials to support campaign goals.Team Leadership & Stakeholder Management Recruit, train, and lead a high-performing marketing team, fostering a culture of excellence and accountability.Serve as a trusted partner to other departments, aligning marketing initiatives with organizational priorities such as development, archiving, and content creation.Manage relationships with external vendors, including creative agencies, media partners, and freelance contributors.Promote cross-departmental collaboration to integrate marketing efforts across all programs and campaigns.Digital Platforms & User Experience In collaboration with the CMO contribute to the organization’s digital ecosystem, including websites, social media channels, and mobile applications, ensuring optimal user experiences.Collaborate with the Digital Team to enhance website performance, audience engagement, and e-commerce effectiveness.Lead digital audience strategies, including SEO, SEM, social media management, and email marketing campaigns.Champion accessibility and inclusivity in digital content and platforms.Work with internal team and external consultants to maintain and update StoryCorps owned online platforms (storycorps.org, the online archive, social media pages, and the StoryCorps app) to ensure they meet strategic objectives to reach and engage new and diverse audiences and achieve revenue goals.Data-Driven Strategy & Policy Development Establish systems for tracking, evaluating, and reporting marketing performance across all channels.Foster a culture of data-informed decision-making, producing detailed performance analyses for the CMO and organizational leadership.Generate custom reports for grant deliverables and other organizational needs.In collaboration with the CMO develop policies and governance models for managing digital properties, social media, and content marketing activities.ABOUT YOURequired : Bachelor’s Degree (or similar combination of relevant Education Experience).A minimum of 5 years of relevant professional experience with responsibilities including marketing, advertising, promotions, digital strategy, social media management, online user experience, website management / e-commerce optimization.A minimum of 3 years experience supervising a marketing and communications team or related staff members.Knowledge of digital marketing strategies (email marketing, SEO, SEM, digital advertising) and website management, including e-commerce optimization and content management.Proven experience in growing and engaging social media audiences, including expertise in social media advertising, community management, and content strategy.Experience in designing, executing, and managing integrated marketing campaigns across digital, social, broadcast, and outdoor media, with the ability to track and evaluate performance.Experience in managing and evolving a brand’s visual and verbal identity, ensuring consistency across all marketing touchpoints and alignment with organizational values.Proven ability to lead, mentor, and develop cross-functional teams while fostering a high-performance, collaborative culture.Commitment to accuracy and quality in work, combined with proven leadership and team-building skills.Proven flexibility and adaptability in contributing to problem-solving initiatives within dynamic, fast-paced organizations with a strong ability to pivot.Deep cultural competence and humility, thriving in diverse and inclusive work environments; upholding DEI principles in both internal and external communications.Strong communication skills, including interpersonal, written, and verbal, with an emphasis on clarity and collaboration.Effective organizational and project coordination abilities, with a capacity to manage multiple priorities and ensure tasks are completed thoroughly and on time.Preferred : MBA Degree in MarketingExperience in multiple industries and background in marketing from Tech or Consumer Package Goods (CPG) industriesKnowledge of marketing platforms, including CRM and content management systems (e.g., Salesforce, HubSpot, Google Analytics).Physical Requirements : Travel Requirements : 15�OUT MARKETING AND COMMUNICATIONSStoryCorps’ Marketing & Communications (M&C) Department is fast-paced, creative, and highly collaborative. The team supports StoryCorps’ mission by promoting its content, programs, products, and services via all channels and ensures a top-quality participant and user experience. The objectives of the M&C Department are to advance our mission as an organization that champions empathy, compassion, and listening; to articulate and steward the StoryCorps brand; to drive participation in our programs; to increase user engagement with our offerings and content; provide superior customer service, and to support the institution in achieving all annual earned and contributed revenue goals.ABOUT STORYCORPSStoryCorps' mission is to help us believe in each other by illuminating the humanity and possibility in us all — one story at a time. Since 2003, more than 600,000 people, in all 50 states, have recorded StoryCorps interviews about their lives. We preserve and archive their recordings at the American Folklife Center at the Library of Congress, the largest single collection of human voices ever gathered, and share select stories with the public through StoryCorps’ podcast, NPR broadcasts, animated shorts, digital platforms, and best-selling books. These powerful human stories reflect the vast range of American experiences, engender empathy and connection, and remind us how much more we have in common than what divides us. StoryCorps is especially committed to capturing and amplifying voices least heard in the media.OUR COMMITMENT : We seek to recruit and develop a staff whose diversity reflects the communities we serve, and strongly encourage applications from people of color, the LGBTQ community, and people of all ages, political beliefs, and cultures. StoryCorps records, shares, and preserves stories from across the country.IN-OFFICE WORK : Working at the StoryCorps office is optional except in certain circumstances, such as in-person training, if your position requires some in-office presence, or if your manager needs an in-person individual or team meeting, COVID guidelines permitting. For those who prefer to work in the office, that option remains.COVID NOTICE : All offers of employment requiring on-site / in-person work will be contingent on the candidate being Fully Vaccinated (at least two-weeks after last dose) prior to starting their new role. Reasonable accommodations can be discussed with HR personnel for individuals who cannot be vaccinated due to medical or religious reasons. Proof of vaccination status is required at the time of extending the offer.#J-18808-Ljbffr

Salary : $102,000 - $104,760