What are the responsibilities and job description for the Audience Development & Social Strategist Job at Storyful in New York position at Storyful?
Job Description :
Storyful is a news and intelligence agency, owned and operated by News Corp. Founded in 2010, the News & Content business sources, verifies and distributes user-generated content, breaking-news footage, and viral videos to news outlets, broadcasters and media organizations. Content is available to download through Newswire by Storyful, the world’s first social media newswire.
Storyful’s direct-to-consumer social properties have millions of subscribers and followers, generating millions of views each month. Storyful is focused on building social audiences, monetizing clips, and the development of new formats and opportunities with platform partners including YouTube, Facebook, Instagram and Twitter.
Reporting to the Sr. Manager of Audience Development & Social Strategy, the Audience Development & Social Media Strategist, will be responsible for playing a key role in the development of compelling compilations, playlists, and video series to bring the Storyful brand to life across Storyful owned channels.
Always thinking about new and creative ways to improve video and visual storytelling to drive audience engagement, you will collaborate with stakeholders from across the company to create social-first content.
You will proactively enhance relationships with platforms, content creators, communities, and other partners that can help us identify creative opportunities that push our brand in new, exciting directions. This person should have proven experience creating and leveraging original content to drive authentic social engagement across multiple digital channels.
Understanding that different audiences on different platforms will require different approaches, you will experiment to identify the most effective formats and engaging approaches for various channels.
This position will be based in New York City and in office on a hybrid schedule .
What you will do :
Oversee and maintain posting of video content to our audience-focused engagement strategy across Storyful’s social brands
Identify new content opportunities, based on relevant cultural or audience insights, current events, and social trends
Create innovative captions, headlines, social copy, and thumbnail images to create engaging content for our Storyful owned channels and identify new channels that will help us expand our reach and build meaningful relationships with our audiences
Work closely with the production desk and other members of the Platforms team in order to align on and execute against a clear production roadmap
Work with the Platforms team and and other stakeholders to ensure that all social content is delivered and posted on schedule
Assist with the day-to-day curation and management of user-generated content, organizing it for creative use across social channels, and repackaging it for distribution
Generate content on Adobe to help with content ideas inspired by audience insights gleaned from community chatter, mentions, and trends.
Proactively engage with audiences within comments on various social platforms including Facebook, Twitter, Instagram, TikTok, and YouTube.
Keep a pulse on trending / viral topics across digital platforms such as YouTube, Twitter, TikTok Snapchat, Twitch, and Instagram
What we’re looking for :
1-3 years of marketing, communications, and / or content creation experience with a substantial social media focus
A skilled writer, and gifted storyteller who understands the power of social content
Ability to work under and meet tight deadlines
Self-starter with a bias toward action and the ability to take ownership
A strong communicator and cross-functional collaborator
Ability to think analytically to derive data-driven insights
A platform expert who understands the social media landscape as a whole, each platforms various nuances, and the latest in social trends
Fluent with social media platforms, scheduling tools, and digital media analytics tools
Strong organization, time and project management skills
Pay Range : 25 - 35 hour
Job Category : Storyful - News & Content
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
Storyful is the world’s social media intelligence agency.
Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium service for media, brands and communications. We are the leaders in social media contextualization and verification.
We believe social media is the key to a deeper understanding of global events and cultural phenomena. Our goal is to help our partners understand the attitudes, behaviors and emotions behind the conversations and movements shaping the world.
Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world.
