Lifecycle Marketing Manager

Our Culture:

We are proud to have a values-based culture, which means we focus less on rules & transacting and more on values & transforming. Our goal is to create workplaces and spaces where great people can do great things to thrive and flourish both professionally and personally. 

Overview: 

We are seeking a motivated and strategic Lifecycle Marketing Manager to lead customer relationship management (CRM) and site merchandising efforts. This role is responsible for driving customer lead nurture programs, engagement, retention, and revenue growth through targeted marketing campaigns and optimized site experiences. The ideal candidate will have a deep understanding of customer behavior, data analysis, and marketing tools/technologies, with a proven ability to execute cross-channel strategies. The ideal candidate must also be an outstanding team player and an exceptional brand ambassador of our reputation within our vibrant community of vanlifers, adventure seekers, and outdoor enthusiasts.

General Responsibilities, including but not limited to:

• Develop and implement strategies to drive leads for vehicle leads/sales, site traffic, engagement, and ecommerce conversion on the company’s online platforms.
• Collaborate with marketing, sales, and product teams to align online strategies with overall business goals.
• Set and monitor leads & sales goals, budgets, and KPIs for site and e-commerce performance.

• Design and implement end-to-end lifecycle marketing strategies for lead generation (performance marketing), lead nurture programs, consumer relationships, ecommerce conversion, and increase lifetime value.
• Develop and execute personalized email, SMS, and push notification campaigns leveraging customer segmentation and behavioral data.
• Develop, monitor, and optimize automated marketing workflows, such as welcome series, abandoned cart campaigns, re-engagement programs, and loyalty initiatives.
• Oversee and optimize the paid media funnel, managing agency partners or executing media buys directly on digital platforms.
• Collaborate with analytics teams to assess campaign performance, generate insights, and refine strategies based on data.
• Maintain and manage CRM tools, ensuring clean, actionable customer data.
• Partner with product and design teams to optimize the on-site customer journey, ensuring alignment with promotional campaigns and product launches.

• Oversee site merchandising activities, including homepage updates, landing page creation, and product categorization.
• Analyze site performance data (traffic, click-through rates, conversion rates) to identify opportunities for improved user engagement and sales.
• Coordinate with inventory and operations teams to ensure accurate product availability and alignment with promotional strategies.
• Leverage A/B testing and personalization tools to optimize on-site content and merchandising strategies.
• Analyze customer feedback, reviews, and behavioral data to improve satisfaction.
• Implement strategies for driving customer loyalty with/through the upcoming Storyteller Engagement program (i.e. rewards programs, personalized offers, etc).
• Other duties as assigned from time to time. 

Work Schedule:

• Flex Schedule: Generally M - F from 8 a.m. to 5 p.m. CST

Work Location:

• In office: Birmingham, AL, Storyteller Headquarters 

Compensation: 

•  Starting @ 70k / year based on experience Bonus Rewards

Qualifications/Skills:

• Proficiency in CRM platforms (e.g.HubSpot, Klaviyo, etc) and marketing automation tools.
• Strong analytical skills, with experience working with tools like Google Analytics, Power BI, or similar platforms.
• Demonstrated ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Customer segmentation and behavioral targeting
• Data-driven decision-making and reporting
• Cross-functional collaboration
• Strong written and verbal communication skills
• Creative problem-solving
• Strong leadership and project management skills.
• Ability to work in a fast-paced environment and adapt to changes in technology and market conditions.

Education and Experience: 

• Bachelor’s degree in Marketing, Business, or a related field.
• 4 years of experience in lifecycle marketing, CRM, or site merchandising roles, preferably in the e-commerce / digital space.

Position Scorecard: 

• Core Competencies - Email & SMS Strategy Development, Campaign Execution & Management, Technical Expertise, Analytical & Data-Driven Thinking, Collaboration & Communication, Regulatory Compliance, Creative Thinker
• Position Mission - Responsible for driving consumer & community engagement, retention, and growth by developing and executing data-driven, personalized email and SMS marketing campaigns, site merchandising, and content marketing.
• Anticipated Outcome - Increased customer engagement, improved lead conversion rates, ecommerce conversion rates and gained campaign efficiencies.

Physical Requirements: 

Candidates should be prepared for the following:

• Sitting: The majority of the workday will be spent sitting at a desk, using a computer, and performing tasks that require sustained attention and focus.
• Light Lifting: Occasionally, employees may need to lift and carry boxes or office supplies weighing up to 50 pounds.
• Reaching and Stretching: There may be instances where reaching or stretching is required to access files, office equipment, or supplies.
• Visual and Mental Concentration: The position may require employees to read documents, analyze data, and perform tasks that demand a high level of visual and mental concentration.
• Repetitive Tasks: Some tasks may involve repetitive motions, such as filing, scanning, or using office equipment, which may require attention to ergonomics and comfort.
• Ability to Sit and Stand for Meetings: Meetings or discussions may require employees to sit or stand for varying periods.

It's important to note that this job primarily involves office-based work, and the physical demands are generally minimal. Accommodations will be provided as needed to ensure the comfort and well-being of employees in accordance with applicable laws and regulations.

Exemption Status: Exempt