What are the responsibilities and job description for the Field Marketing Coordinator position at STOW Group?
Company Description
The warehouse of the future is equipped with our iFollow autonomous robots instead of forklifts and our Atlas 2D pallet shuttles or eScala tote shuttles that allow for high-density storage (no wasted space!) and scalable solutions.
As part of stow Group and over the span of more than 40 years, we’ve grown into a company with 10 manufacturing facilities, 19 commercial offices, and the know-how of around 2000 employees serving customers in 40 countries.
Early 2021, we opened our US Office and have already grown to around 50 people. It's exciting times to be at Movu!
Job Description
The Field Marketing Coordinator North America is responsible for planning, coordinating, and executing successful business-to-business (B2B) marketing strategies and initiatives to drive brand awareness, customer engagement, and lead generation within the North American market.
- QSHE & Compliance
- Responsible for motivating/ensuring everyone works safely and according to the stow’ QSHE standards to ensure that all work is done in a safe, efficient, and qualitative way.
- Complies with the attitude of Lean and continuous improvements in the organization.
- Responsible for ensuring that all executed activities and processes are in compliance with stow’ QSHE standards, policies, instructions, and local legislation.
- Tasks & Responsibilities
Field Marketing North America
Oversee the Movu brand in North America and drive regional marketing strategies that support sales teams, generate leads, and enhance brand visibility in the market. The role bridges marketing and sales, ensuring that marketing initiatives align with revenue goals
- Development of local Marketing Activity and Marketing plans in close alignment to overall Movu Brand and communication strategy
- Develop and execute Go-to-Market communication activities and campaigns, including media planning, localization of marketing assets and campaign execution
- Identify and implement demand generation programs to drive pipeline growth.
- Plan and execute conferences, regional events and webinars to generate leads and engage prospects.
- Organize customer workshops, executive briefings, and VIP events to strengthen client relationships
- Develop and execute SEA and digital marketing campaigns and localize website content for North American market
- Develop sales collateral, case studies, and customer success stories tailored to the North American market.
- Develop and execute co-marketing programs with partners and distributors in North America.
- Manage local PR efforts including distribution of press releases
Qualifications
- MSc in Business administration, marketing and communications or relevant field
- Proven experience as B2B Marketing Manager with dedicated references
- Strong project management skills, with the ability to handle multiple tasks and priorities simultaneously.
- Excellent communication, negotiation, and interpersonal skills, both written and verbal
- Analytical and creative thinking
- Up to speed with current event marketing techniques and best practices
- Customer-oriented approach
Additional Information
What do we offer you?
- 20 days PTO, 5 days paid sick leave, 11 US paid holidays
- Medical (currently BlueCross BlueShield), Dental and Vision Insurance, including Family coverage, all currently 90% Company paid
- Company paid Short- and Long-Term Disability Insurance
- Company Paid Life Insurance
- Company Paid Accidental Death & Dismemberment
- 401K with employer match, currently 4%
- Partial Tuition Reimbursement after 12 months
- Gross Salary
Salary Range: $55,000 to $63,000 yearly
EEO
Movu US provides equal employment opportunities to all employees and applicants for employment. stow prohibits discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Salary : $55,000 - $63,000
