Marketing Assistant - Direct to Consumer

Position Overview

This role will support and assist the Marketing Department with developing, implementing, and overseeing strong direct-to-consumer strategies. The responsibilities will include promoting and monitoring the retail sale of hard cider, food, and merchandise sold online via e-commerce platforms and on-premise restaurant/bar. The primary focus of this position is to facilitate retail sales and create strong customer experiences, while promoting both Stowe Cider and Shakedown Street brands. We are looking for a creative, organized, and fun individual to be around.

Essential Responsibilities (include but are not limited to):

Management of Direct-to-Consumer Stores (Vinoshipper, Squarespace, Toast & On-Premise):

• Manage inventory and stock of merchandise on a monthly basis
• Manage inventory and stock of shipping supplies on a monthly basis
• Photograph & upload products for sale
• List, monitor, and update merchandise inventory on Squarespace online store
• List, monitor, and update hard cider inventory on VinoShipper online store
• Audit Squarespace online storefront on a quarterly basis and update as needed
• Monitor and update on-premise retail displays
• Monitor all customer-facing promotional and retail space
• Create marketing materials to drive customers to all E-Commerce channels
• Collaborate with marketing team to promote via social media channels
• Facilitate and manage online queries regarding orders, products, etc.

Subscription Club Management (Golden Apple Club)

• Collaborate with Marketing team to plan & execute quarterly releases for our
• subscription club (Golden Apple Club)
• Ensure each release is organized, prepared, and successfully delivered to subscribers
• Handle all correspondence with current and new subscription members
• Monitor member registrations and fulfill/report welcome box shipments
• Create marketing materials to promote subscription club, driving members and
• customer acquisition
• Create unique and creative content regarding our club (for both members and potential
• members)
• Plan and create gifts and freebie giveaways for club members
• Organize and inventory all club materials and collaborate with Creative Team to facilitate
• marketing ordering (i.e. printed materials, custom GAC glassware, member cards, etc.)
• Create and update SOPs to reflect current Golden Apple Club processe

General:

• Brainstorm and contribute to merch development and reporting
• Maintain customer-facing event calendar across platforms (Squarespace, on-premise,
• and local outlets)
• Create promotional assets for social media reflecting event calendar
• Maintain customer-facing promotional space
• Assist in developing and following company procedures and guidelines for the marketing
• department
• Assist in photoshoots as requested
• Maintain cleanliness and organization of shared office space, merchandise inventory, and shipping station

Additional Responsibilities (include but not limited to):

• Social Media & Design:
• Assist in developing marketing and advertising materials using Adobe and Canva
• Assist in creating on-brand content creation for both Stowe Cider and Shakedown Street
• Suggest new ways to excite existing consumers and attract prospective customers via relevant posts and promotions.
• Assist with Social Media Marketing for both Stowe Cider and Shakedown Street

Copywriting:

• Assist in creating on-brand copy for the website, general marketing, sales, and taproom materials, as requested by the Marketing Coordinator
• Proofreading marketing materials as requested

Technical Skills & Qualifications

• Basic experience with Adobe Creative Suite and Canva
• Experience with E-Commerce platforms (or willingness to learn)
• Strong communication skills (written and verbal)
• Excellent organizational skills
• Must be at least 21 years of age.
• Must have reliable transportation
• Level 1 DLC Certified (will provide upon hire if not)

The opportunity to work with a small & growing local company!

Job Type: Part-time

Pay: $18.00 - $20.00 per hour

Expected hours: 15 – 20 per week

Benefits:

• Employee discount

Schedule:

• Day shift
• Monday to Friday

Work Location: In person

Salary : $18 - $20