Marketing Manager - Walkbase

Description

STRATACACHE delivers exceptional customer and audience experiences through a wide array of technology including digital signs, sensors, AI, digital menu boards, video walls, self-service kiosks and more.

Walkbase, part of the STRATACACHE family of companies, provides a high accuracy solution that provides an unprecedented, data-driven view of the in-store customer journey. Walkbase integrates multiple data sources and metrics to clearly show how you can make impactful changes.

As part of the STRATACACHE family, our advanced solutions enable the world’s biggest brands to use a combination of display, AI and sensors to deliver targeted promotional or task-based messaging on any digital sign. With 3.3 million software activations globally, we power the biggest networks for the world’s largest brands. Across the STRATACACHE family, we have the technology, expertise, and track record to bring retail innovation that delivers results to sectors such as retail, quick service restaurants, hospitality, corporate communications and more. Learn more about STRATACACHE, based in Dayton, Ohio, at www.stratacache.com or on Social Media at LinkedIn, Twitter, and Facebook!

The Marketing Manager is responsible for enhancing and increasing marketing activities promoting retail personalization, in-store sensor technology and the shopping optimization capabilities of the Walkbase platform. The Marketing Manager will focus on strategy and tactical execution of activities that tell the Walkbase story, generate inbound leads and create sales opportunities. The right candidate for this job will be located near Scala US headquarters in Malvern, PA or STRATACACHE headquarters in Dayton, OH. The job description for this role may include the following responsibilities and qualifications:

Core responsibilities, as part of the Scala marketing team of writers, web developers, designers, event and automation specialists:

• Strategy of marketing activities across channels: Strategize and lead tactical execution marketing activities that will drive leads, promote brand awareness and showcase the value of the Walkbase solution.
• Revamp existing Walkbase brand: Collaborate with Walkbase subject matter experts and marketing specialists to establish and prioritize revitalization of Walkbase brand.
• Sales enablement: Work directly with Walkbase leaders to establish needs for B2B sales conversations about our technology solutions. Execute development of marketing assets including presentations, sell and spec sheets, marketing messaging and direct/mass communications.
• Content creation: Work with writing, design and web team members to contribute to content creation and marketing assets.
• Event or meeting collaboration: As needed, work with the sales, on-site event, facilities and marketing automation teams on execution of promotional events or on-site meetings.
• Product marketing coordination: Work directly with product managers to ensure marketing and sales messaging aligns with current hardware, software and professional services offering. Be able to quickly develop materials and copy that reflects product updates or launches.
• Sales pipeline and in-bound leads: Strategy and execution of activities that drive in-bound leads, as well as reporting on current metrics.
• Market research and competitive landscape: Understand the ever-changing global competition for technology that impacts the shopper, audience, and guest experience.

Qualifications

• Bachelors degree in Marketing, Communications or a closely related field is required.
• A minimum of eight (8) years of experience in a marketing or communications role required.
• Demonstrated ability to contribute to content creation; ability to provide examples of work is a plus.
• An interest in technology and how it impacts everyday life, especially in retail, restaurants, and hospitality venues.
• Proficiency in website management fundamentals, website updating and WordPress.
• Understanding or proficiency in Pardot and Salesforce.
• Proficiency in social media platforms and strategy.
• A solid understanding of PPC strategy, SEO, SEM is a plus.
• Understanding of budget, project and event management.
• Comfort with assisting with events and greeting guests at the facilities.
• Excellent communication skills and ability to collaborate with web and design teams.
• Strong project coordination skills and experience working with an agency style marketing team.

Stratacache and its family of companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law.

While we are excited and appreciate your interest in our opportunities, please keep in mind that we are not able to contact all applicants that have applied.

No vendor/agency solicitation please.