What are the responsibilities and job description for the Associate Email Developer position at Strategic Education, Inc.?
The Marketing Operations team serves as a central consultation and execution hub across the entire SEI organization, driving alignment and establishing best practices for the execution and delivery of go-to-market tactics. The Associate Email Developer resides within Marketing Operations and serves as a subject-matter expert on email campaign execution, email tools and technologies. The Associate Email Developer may use multiple email technologies including Oracle Eloqua, Pardot, and Salesforce Marketing Cloud, as well as deliverability and customization tools to develop branded email marketing campaigns and automated programs that drive business results.
Essential Duties & Responsibilities:
- Develop and deliver ad-hoc email sends
- Participate in kickoff meetings to ensure understanding of campaign and communication goals, provide guidance around email best practices, and provide insight into previous results.
- Build, edit, test, schedule, launch, and analyze email campaigns.
- Execute A/B testing strategies for email campaigns and programs.
- Collaborate on complex automated email campaigns.
- Collaborate with the project team (project manager, data analyst, and creative) to determine list characteristics, choose templates, suggest flow, and provide insight and guidance.
- Assist with quality assurance testing to validate performance for email campaigns and programs.
- Stay current on industry standards and best practices to assure campaign value and enhance client experiences.
- Collaborate with business stakeholders to ideate and enhance life-cycle email campaigns for university audiences.
- Ensure email communication meets the expectations of our brand identity and regulatory standards.
Job Skills:
- Commitment to quality and delivering outstanding client experiences and value.
- Excellent organizational skills, strong attention to detail, and ability to multi-task.
- A proactive individual with a strong ability to independently assess and address challenges.
- Comfortable working with data and/or analytical tools
- Ability to work independently and in a team environment.
- Solid verbal and written communication skills and ability to build relationships with all levels of stakeholders and personalities.
- Comfortable in a fast-paced, multi-faceted, ever-changing and sometimes ambiguous work environment.
- Experience with ESPs such as Eloqua, Pardot, and/or Salesforce Marketing Cloud.
- Familiarity with current email standards and upcoming trends and technology.
- Basic understanding of the intricacies and nuances between email providers and platforms (Gmail, Apple Mail, Outlook, etc).
- Knowledge of email construction, including HTML and experience working in an HTML editor (MJML experience a plus).
- Familiarity with SQL and AmpScript is a plus.
- Ability to learn new technologies and software quickly.
Work Experience:
- 1-2 years of email marketing experience
- Familiarity with working on a geographically distributed/hybrid team.
Education:
- Bachelor’s degree from an accredited institution or equivalent work experience
Other:
- Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%).
- Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
- If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
- Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
- This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
- Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
- Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.
- Able to access information using a computer.
- Other essential functions and marginal job functions are subject to modification.
SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.
Careers - Our Benefits, Strategic Education, Inc
SEI is an Equal Opportunity employer committed to a diverse and inclusive community. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.
$49,600.00 - $74,400.00 - Salary
If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at
Careers@strategiced.com
.Salary : $49,600 - $74,400
