Principal Writer

SEIs Education Technology Services has its own creative production team, which acts as an in-house agency supporting creative strategy and execution across all SEI brands : SEI, Workforce Edge, Sophia, Strayer University, Capella University, Degrees@Work, Hackbright Academy, and more.

The Principal Writer collaborates with other dynamic individuals on the marketing and sales teams, producing differentiated copy primarily for digital communications, such as websites, blogs, social media, and email campaigns, as well as traditional marketing and sales efforts.

The Principal Writer is recognized as a subject-matter expert, and will need to tailor copy and content to specific audiences including B2B, B2C, and University partners. We are committed to delivering high-quality, high-impact assets for all of our stakeholders.

The ideal candidate works well across departments and teams, can turn around materials and edits within the timeline created by the project manager, and is a highly creative and analytical leader.

Essential Duties and Responsibilities :

• Quickly grasp sophisticated concepts and information in the form of briefs, white papers, etc., and distill / synopsize into engaging, compelling, content that effectively sells our products to a target audience
• Understand complex business situations, communications objectives and content strategies, then deliver effective, branded content for individual communications and multi-stage campaigns
• Deliver creative rationale, and confidently present and defend work
• Manage large writing projects and the process from draft to final with limited oversight.
• Be familiar with best writing practices for a variety of digital formats, including websites, blogs, social media, email campaigns, short- and long-form content including articles and brochure-ware
• Effectively apply audience segmentation as well as brand / tone voice, to speak to different audiences
• Collaborate with other business partners, stakeholders, e.g. project managers, designers, content strategists, etc.
• Provide as-needed writing support for ongoing US Higher Ed initiatives and events, including Capella / Strayer commencement
• Passionate about the art and craft of writing, with a lifelong learner attitude - desire to continuously develop / expand skillset
• Coaching / mentoring and reviewing the work of lower-level professionals and contract worker support
• Comfortable with doing research, and interviewing people for case studies, blogs, testimonials or other content

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SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.

Careers - Our Benefits, Strategic Education, Inc

SEI is an Equal Opportunity employer committed to a diverse and inclusive community. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge / skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.

82,800.00 - $124,200.00 - Salary

If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com .

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Salary : $82,800 - $124,200