What are the responsibilities and job description for the Marketing Coordinator position at Strategic Factory?
Description
Position Summary
The Marketing Coordinator will report to the Marketing & Content Manager and will play a key role in growing the business through its digital marketing, brand building, and sales support objectives.
This position is responsible for the development and execution of social media content across multiple platforms in accordance with the calendar set by the Marketing & Content Manager. The person in this role will have the opportunity to apply their own creative ideas to concepts provided, and drive engagement with our online audience. Additionally, the Marketing Coordinator is responsible for managing paid display campaigns across LinkedIn, Facebook, Google, and other tools, ensuring the media is accurate, budgets are met, and feedback/analytics are provided to the team for future iterations.
This position is also responsible for ensuring a positive customer and prospect experience through our Marketing team, including but not limited to client and prospect gift processing, managing customer survey responses, ensuring collateral is in stock or ordered, and owning the planning/management of on-site events.
Essential Duties & Responsibilities
Marketing
- Demonstrate ownership of our online brand and reputation across social platforms
- Prepare copy and visual content (with assistance from the team as needed) to deploy in accordance with the calendar set by the Marketing Content Manager
- Ensure a thorough and accurate proofing of all content before deployment
- Proactively respond to comments and other engagements from our online audience
- Seek opportunities to increase engagement across our platforms, and to experiment with new platforms/creative concepts/content mediums to determine what is most successful
- Drive attendance at company events via marketing platforms and support the day-of execution of events while gathering content for use on social media
- Coordinate, including scheduling, communication with registrants/attendees, and presentation management.
- Partner with verticals to find featured projects for social media and obtain necessary approvals for use and prepare content to social channels.
Sales Support
- Help with producing marketing collateral for the brand.
- Manage the company store including appearance, inventory orders, and organizational initiatives.
- Work with the fulfillment team to fulfill customers and prospect gifts.
- Manage customers surveys process.
- Work closely with the marketing department, and company-wide, to ensure every visitor to Strategic Factory events receives the best customer experience.
- Regular, reliable, and punctual attendance.
- Other duties as assigned.
Requirements
Qualifications
Education and/or Experience
- BA degree preferred but not required
- Prior business development experience is required
- Prior experience in running a business' social media program is strongly preferred.
Computer Skills
- Performing this job successfully requires an individual to have a solid understanding of computers, data entry within CRM systems, proficiency with LinkedIn, Facebook, Instagram, TikTok, etc. and comfort using typical presentation tools.
- Proficiency in MS Office, Sprout Social, Constant Contact; Adobe Creative Suite proficiency preferred
Other Qualifications
- Excellent people skills with the ability to form and maintain relationships with colleagues and associates
- Ability to work nights and weekends, as dictated by event schedule
- Strong written and verbal communication skills
Job Competencies
- Strong attention to detail
- Excellent communication skills and an ability to strike up cold conversations
- Committed to company mission and values
- Flexible and willing to adapt to change
Why Work for Strategic Factory?
Financial stability. Start with a competitive base salary and earn promotions based on positive performance and measurable results.
Massive advancement opportunities. Join a rapidly growing company that’s poised to double in size in the next three years.
Updated work environment. Have you seen our building? Work alongside skilled professionals in our state-of-the-art facility.
Strategic benefits. Our comprehensive package includes health, dental and vision benefits, 401k with generous matching, paid time off, paid holidays, and other unique benefit options.
Uber-talented team members. Prepare to be inspired as you work alongside the very best and brightest talent the industry has to offer.
Engaging company culture. We may work hard, but we play hard, too! We host a variety of fun, team building activities throughout the year.
Strategic Factory is an Equal Opportunity Employer.
Salary : $45,000 - $55,000
