Ad Operations Campaign Manager (Programmatic Trader)

Job Description

Job Description

What you'll be doing as an Ad Operations Campaign Manager :

• Programmatically trade / buy inventory in a real time bidding environment.
• Analyze campaign pacing and performance daily and make effective optimizations to exceed the client's goals / KPIs.
• Use data to inform optimization decisions, glean insights and make recommendations that improve campaign performance.
• Optimize across tactics and platforms as needed to exceed campaign goals.
• Strategically utilizes a variety of inventory sources for efficient Supply Path Optimization; PMP, Preferred, PG, etc.
• Leverage First Party and Third Party data to identify the best audience decisions.
• Participate in campaign kickoff meetings with Sales, Account Management, and the client.
• Responsible for managing key performance indicators of CTV / OTT video and Digital advertising campaigns as agreed upon across the team (sales members, clients, Ad Ops Lead, etc.).
• Provide strategic partnership to Account Management, Sales, and the Client throughout the client journey.
• Troubleshoot and provide resolution to video creative, VAST Tag, third party ad server, or any other issues.
• Produce, implement, and troubleshoot tracking tags & pixels when needed.
• Analyze inventory performance and make recommendations on suppliers and pricing.
• Responsible for investigating and solving platform issues.
• Provide weekly, monthly, and ad-hoc reports to Account Management, Sales and Clients.
• Communicate campaign reporting and updates via zoom or in-person meetings with sales and clients weekly or case-by-case-basis.
• Assist with preparation and participate in Campaign Review discussions with Account Management, Sales and the client.
• Provide sales team with impression forecasts, data segments, and campaign strategy as needed.
• Professional development via various digital certifications (e.g., Trading Certification, IAB, etc.).
• Consume various digital advertising publications & sources to maintain a firm understanding of the innovations within the CTV and digital advertising industry.
• Other duties as assigned.

Qualifications

Strategus is an equal-opportunity employer. We are committed to diversity and inclusion, as well as non-discrimination in employment. All qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. If you're smart, scrappy and good at what you do, come as you are. We are committed to creating an inclusive environment.