What are the responsibilities and job description for the Digital Advertising Specialist position at StratMg?
About StratMg:
StratMg is a fast-growing marketing agency specializing in delivering data-driven strategies to help our clients grow their businesses. We pride ourselves on fostering a collaborative, high-energy work environment with ample opportunities for professional development. We are a fun and easy-going team that works hard and has fun while we are doing it. Join our innovative team and help shape the future of our clients' digital success!
Position Overview:
We are seeking a motivated and detail-oriented Entry-Level Digital Advertising Specialist to join our dynamic marketing team. The ideal candidate will have a foundational understanding of digital advertising and a passion for driving results through data-driven strategies. This role offers an excellent opportunity for recent graduates with internship experience in paid advertising to develop their skills in a supportive and growth-oriented environment.
Key Responsibilities:
Campaign Strategy and Planning:
- Collaborate with the marketing team to understand campaign goals and target audiences.
- Conduct market research and competitor analysis to inform campaign strategies.
- Assist in developing targeted ad campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Define key performance indicators (KPIs) to measure campaign success.
Ad Creation & Optimization:
- Craft compelling ad copy and visuals aligned with brand guidelines.
- Implement effective keyword research and targeting strategies.
- Set appropriate bids and budget allocations.
- Conduct A/B testing of ad variations to identify optimal performance.
Campaign Execution and Monitoring:
- Launch and manage paid advertising campaigns across multiple platforms.
- Continuously monitor campaign performance metrics, including impressions, clicks, conversions, and cost per acquisition (CPA).
- Identify areas for improvement and make necessary adjustments to campaign settings.
Data Analysis & Reporting:
- Analyze campaign data to identify trends and insights.
- Generate comprehensive reports on campaign performance and ROI.
- Present findings to stakeholders and recommend actionable improvements.
Staying Updated:
- Keep abreast of the latest trends, updates, and best practices in paid advertising platforms.
- Explore new features and functionalities to optimize campaign performance.
Required Qualifications:
- Has experience in Marketing, Advertising, or a related field and/or is working towards a Bachelor's Degree in Marketing, Advertising, or a related field
- Prior internship experience in managing paid advertising campaigns.
- Familiarity with major paid advertising platforms, including Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent copywriting skills to craft engaging ad content.
- Strong strategic thinking and problem-solving abilities.
- Effective communication skills to convey campaign performance and recommendations to stakeholders.
Preferred Qualifications:
- Experience with analytics tools such as SEMrush, Salesforce, Hubspot, Ahrefs, etc.
- Knowledge of SEO principles and how they integrate with paid advertising.
Compensation and Benefits:
- Starting salary range: $45,000 - $60,000, commensurate with experience.
- Comprehensive benefits package, including health insurance, paid time off, flexible work policy, on-site gym, on-site restaurants, covered parking, and more.
- Opportunities for professional development and career advancement.
- A supportive work environment that values work-life balance.
The Interview Process:
Pre-screening call
Take-home exercise to evaluate practical skills
Panel Interview
References
Offer Letter
StratMg is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Salary : $45,000 - $60,000
