Sr. Manager, Commercial Marketing - Education

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Position Summary

The Manager of Commercial Marketing Education holds the key responsibility of spearheading the strategic planning, implementation, and return on investment assessment of key educational initiatives within the Straumann group. This pivotal role involves overseeing the anticipation of educational needs, organizing events and training sessions, designing courses, and sourcing appropriate speakers. Ensuring the seamless execution of these programs is central, necessitating close collaboration with partner institutions, speakers, as well as cross-functional coordination with the Education operations team, sales personnel, and internal stakeholders to maintain high-quality standards.

Moreover, the incumbent is entrusted with nurturing symbiotic educational partnerships throughout the North American (NAM) region. Serving as a strategic consultant to educational collaborators, they actively seek out opportunities for collaborative ventures that yield mutual advantages, leveraging their extensive experience in the dental field. This role reports directly to the Sr. Director of Medical Education. This position will be hybrid schedule with 3 days a week in the Andover, MA office.

Job Responsibilities

This position is responsible for, but not limited to, the following:

Development of Education Plan

• Develops strategic plan for customer education in North America and works collaboratively with leadership to ensure alignment.
• Identifies portfolio gaps and develops strategy to address them.
• Owns the development and updates of all education course catalogs.
• Support curriculum development. Work with clinicians from different backgrounds and specialties to facilitate the proper use of the Straumann products and services.
• Collaborate with Product Management and Internal Training to develop course tools.
• Ensuring the development of national education programs that align with customer needs:
• Collecting feedback from customer support, marketing, and development teams regarding customer education requirements and preferences.
• Reviewing evaluations, generating reports, and providing analytics to furnish organizational and speaker feedback for continual enhancement of education offerings.
• Guaranteeing the creation of education programs that optimize customer satisfaction, measured by Net Promoter Score (NPS).
  
  

Commercialization of Courses

• Define commercialization marketing materials and promotional activities to drive participation.
• Communicates strategy and opportunities to the sales force through frequent updates including virtual and in-person presentations.
• Collaborates with Education Operations and Marketing Communications Department on development of timeline of promotional materials for educational programming.
• Serve as a bridge between our education partners and marketing/sales teams.
• Formulate comprehensive, strategic, and measurable business plans for each education program, leveraging input and guidance from Regional Sales Directors and Territory Managers within the Region.
• Support the execution of all marketing launch plans and new product sales objectives.
  
  

Performance Management

• Develop, manage, and reconcile budgets within the designated area of responsibility.
• Monitor and evaluate the return on investment (ROI) for education courses and implement enhancements where opportunities for improvement are identified.
• Prepare reports, proposals, and deliver presentations and update to both the sales team and C-Suite executives.
• Maintain education-related activities in CRM systems and possess other requisite administrative skills.
• Ensure compliance with Education Programming standards under relevant dental board accreditations, including AGD PACE regulations.
  
  

Other Projects As Needed

• Attends education events, tradeshows, and sales meetings as necessary. Up to 20% domestic and international travel required.
• Oversee strategic project implementation within the department, aligning with business requirements.
• Strategically cultivate and nurture robust relationships with industry thought leaders and educational institutions.
• Any other duties as assigned.
  
  

The responsibilities listed herein are not intended to be a comprehensive list of the duties and responsibilities of the position. The duties and responsibilities may change without notice.

Physical Attributes

• May sit for extended periods of time.
• Utilize dexterity abilities to perform typing, operate a computer and other office equipment, to perform filing, and related job responsibilities and attention to detail competence.
• Spend significant time reading both on paper and on a computer.
  
  

Work Environment

• General office environment.
• Noise level in the work environment is usually quiet to moderate.
  
  

Minimum Qualifications

• 7 years of experience in a sales or marketing position in medical device industry or pharmaceuticals industry.
  
  

Or

• 5 years of experience in supporting training and education initiatives, including developing curriculum
  
  

Preferred Qualifications

• Master’s Degree in marketing or related discipline preferred
• Experience in supporting training and education initiatives, including developing curriculum
• Experience in developing training and educational events within the dental sector
• Strong project management skills, organization skills
• Proven ability to collaborate effectively throughout all levels of the organization.
• High level of organization, accountability, initiative, and ability to independently prioritize.
• Strong relationship management with exceptional interpersonal communication skills.
• Exceptional written and verbal communication ability
• Proficient in computer operations, particularly in the Microsoft Office Suite
  
  

Additional Information

Whether you’re looking to build your career, improve your health, or brighten your SMILE, we offer generous benefits to help you achieve your goals.

• Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units).
• A 401(K) plan to help you plan for your future with an employer match
• Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
• Generous PTO allowance - plenty of time to recharge those batteries!
  
  

Please understand that we do not need external support by recruiting agencies and consultants to fill this vacancy. Thank you for respecting this.

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