Manager, Growth Marketing, Retention New

About This Role

Strava is the app for active people. With over 135 million athletes in more than 190 countries, it’s more than tracking workouts—it’s where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, Strava’s got you covered. Find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today and Join the Strava Club.

Strava athletes rely on Lifecycle Marketing to help them live their best active life. We’re looking for an experienced Retention Marketer to join our Growth team to own activating, engaging, and retaining our diverse user base.

You'll achieve this by crafting personalized campaigns, translating data and user research to improve the user experience. You'll collaborate with Product, Marketing, and Design teams to develop, test, and expand a range of experiments, focusing on learning, iterating, and delivering quickly.You play an important role advocating for our users and provide insights on their response to various messaging and tactics, fostering feedback loops within the company.

This is a hybrid role based in our San Francisco office with an in-office requirement of at least 3 days per week.

You’re excited about this opportunity because you will:

• Drive user love and business impact: You’ll be responsible for crafting delightful user experiences and driving business growth by improving user activation, conversion, and retention.
• Collaborate with cross-functional teams: As a data-driven growth marketer, you excel at working closely with Product, Engineering, Design, and Marketing teams to improve email, push and in-app touch points for incremental impact and insights.
• Build and launch personalized campaigns: One size fits all does not work for Strava’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right time
• Consistently measure and report performance & takeaways: We run fast-paced, impactful campaigns to optimize for takeaways. You’ll rigorously A/B test and implement a takeaway agenda that improves metrics across the funnel.
• Empower others: Through clear documentation, playbooking, and socialization you will help others achieve their goals, amplify your impact, and reinforce your subject matter expertise.

You will be successful here if:

• You enjoy working in a dedicated and fast-paced working environment. We pride ourselves on trying things quickly, learning and iterating, and then either pivoting or scaling. You’ll excel by constantly assessing your opportunities and prioritizing for impact.
• You are comfortable asking questions to bring clarity and momentum to broad and ambiguous challenges
• You enjoy both the art and science of Marketing — you're just as comfortable making messaging and design suggestions as you are analyzing a spreadsheet and quantifying results
• You are constantly curious: you have a deep curiosity about human behavior and approach decision-making with a scientific mentality, always seeking ways to make even minor adjustments.
• You have a data-driven, product approach: you take on complex problems with systems thinking, you love automating manual processes, and can communicate your ideas with structured thinking

We’re excited about you because:

• 5 years of experience in lifecycle marketing, email marketing, or CRM
• A growth mindset and see challenges as opportunities to grow rather than obstacles to overcome
• Strong communication and collaboration skills - Ability to effectively link between teammates and cross-functional partners across the organization
• Experience with A/B testing, experimentation tools (such as Eppo) and reading reporting tools (such as Tableau)
• Experience working in marketing automation tools (such as Iterable)

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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