Senior Brand Manager – Emerging Brands

Strength of Nature (a Godrej company) is seeking a Senior Brand Manager to lead U.S. market strategy and execution for new product categories from Godrej Global—with an initial focus on air care, hair color, and other high-potential segments. This role is centered on building general market brands and will also include additional responsibility for legacy multicultural brands in the SON portfolio.

If you’re a strategic, insight-driven marketer ready to shape global innovation for the U.S. consumer, we’d love to connect.

What You’ll Do

Strategic Leadership for New Category Expansion

• Lead the U.S. launch and brand-building efforts for new Godrej global categories, with a strong focus on general market consumers.
• Develop positioning, consumer strategy, and retail approach for brands in air care, hair color, and other emerging spaces.
• Serve as the U.S. marketing lead, ensuring global brands are successfully adapted and resonant in the local market.

Go-To-Market & Innovation

• Own the end-to-end go-to-market strategy for new brand/category launches, from insights and planning to execution.
• Partner with R&D, Product Development, and global teams to localize formulas, packaging, and messaging.
• Identify white space opportunities and shape the U.S. innovation pipeline.

Integrated Marketing & Creative Execution

• Lead the development of full-funnel marketing campaigns including advertising, influencer, social, and in-store activations.
• Approve creative direction and content across platforms in collaboration with internal Creative Services and external agencies.
• Ensure high-impact performance across both retail and digital channels.

Retail & Channel Collaboration

• Partner with Sales to develop retailer-specific marketing strategies and launch programs.
• Work with eCommerce and DTC teams to optimize brand visibility and performance across platforms.
• Collaborate with the Distributor Channel Manager to support merchandising and promotions in key trade accounts.

Legacy Brand Support

• Oversee annual marketing planning and execution for assigned legacy brands in the SON portfolio.
• Support brand revitalization efforts to maintain relevance and grow market share within the multicultural beauty space.

Performance Tracking & Budget Oversight

• Own the marketing budget for new and assigned brands, ensuring efficient resource allocation and ROI.
• Monitor key KPIs, consumer engagement, campaign performance, and sell-through metrics.
• Partner with Finance to track investments and support strategic decision-making.

Internal & External Representation

• Represent brands at customer meetings, trade shows, and industry events.
• Present brand strategies, performance, and innovation pipelines to internal leadership and global stakeholders.

What You Bring

• 7 years of brand marketing experience, with a strong foundation in CPG (home care, air care, beauty, or personal care preferred).
• Experience launching new categories or adapting global brands for the U.S. market.
• Strong understanding of general market consumers and proven success building brands from the ground up.
• Skilled in cross-functional collaboration, agency leadership, and budget ownership.

Why Join Us?

At Strength of Nature, we’re on a mission to bring global innovation to the U.S. market—combining entrepreneurial hustle with the scale of a global organization. Join us as we expand into new categories and create the next generation of category-leading brands.