Demo

Lifecycle Marketing Manager

Strive Pharmacy
Mesa, AZ Full Time
POSTED ON 2/18/2025
AVAILABLE BEFORE 5/9/2025

Job Description

Job Description

Company Overview

Before we opened Strive Pharmacy we were unsatisfied with the current state of the pharmaceutical industry. Most of the current pharmaceuticals only offer a one size fits all approach and often come with unwanted and potentially dangerous side effects. We found that through compounding we can offer a much more personalized solution to medicine.

Through this we have been able to help patients get the results they are seeking for their personal needs. After years of working for corporate chains we took the risk and opened Strive Pharmacy. We are dedicated to providing a better experience for each customer and clinic that we work with. Come see the Strive difference.

Our Mission

We're flipping the script with personal medicine. We strive to interrupt an industry that has been closed to personalized care, accessibility, and nuance for too long. We strive to shift a reactive view of self-care and ignite a proactive baseline-shifting approach to health for all. 'The human element' is our crux and catalyst, driving all that we do, whether we're interacting with patients, providers, or practices. We're here to partner with those ready for a change. More than a compounding pharmacy, we're on a mission to positively disrupt healthcare as we know it. Strive is about more than medicine. Strive is about striving for the personal side of healthcare.

Job Type : Full-Time, Hybrid

Location : Mesa, AZ (open to hybrid or remote)

Salary : $90,000 - $115,000

Position Overview :

The Lifecycle Marketing Manager will own the strategy and execution of campaigns designed to engage, retain, and expand our healthcare provider customer base. This role is critical in ensuring that every touchpoint—whether a lead, a new customer, or a long-term partner—is optimized to provide value and drive business growth.

Key Responsibilities :

  • Lead Nurturing & Conversion

Develop and implement automated and personalized lead nurture campaigns that educate healthcare providers on Strive's offerings and value.

  • Create multi-channel campaigns to drive conversions from awareness to first purchase.
  • Work closely with Sales and Product Marketing to improve lead handoff processes and alignment.
  • Build customer personas to better understand different healthcare provider types and tailor communications accordingly.
  • Identify key moments in the provider journey and craft educational content and touchpoints that address their needs.
  • Customer Retention & Growth
  • Design and implement onboarding sequences that set customers up for long-term success.

  • Work alongside trade marketing to develop engagement, loyalty, and retention programs that increase lifetime value and advocacy.
  • Use segmentation to tailor messaging and offers based on provider behavior and needs.
  • Collaborate with Customer Success to reduce churn and increase provider satisfaction.
  • Identify and implement re-engagement strategies for inactive customers.
  • Data-Driven Campaign Optimization & Reporting
  • Analyze engagement, conversion, and retention metrics to refine strategies and improve performance.

  • Conduct A / B testing on messaging, timing, content, and channels.
  • Regularly report on insights, campaign performance, and customer journey analytics to leadership.
  • Use predictive modeling and behavioral insights to identify growth opportunities.
  • Develop and execute B2B marketing campaigns targeting healthcare providers, ensuring alignment with business growth objectives.
  • Leverage data, insights, and market research to refine messaging, audience segmentation, and campaign strategy.
  • Build integrated, multi-channel campaigns (email, digital, events, webinars, direct mail, and sales enablement) to maximize provider engagement and conversions.
  • Automation & CRM Management
  • Build and optimize automated workflows and drip campaigns using CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, etc.).

  • Ensure accurate data capture, segmentation, and personalization across all campaigns.
  • Work closely with IT and Sales to improve CRM integrations, data flow, and tracking.
  • Maintain lifecycle program health, ensuring deliverability, compliance, and effectiveness.
  • Content & Engagement Strategy
  • Develop email, social, and campaign messaging that educates, informs, and engages healthcare providers.

  • Partner with Content and Video Production teams to create high-value resources (webinars, whitepapers, guides, case studies).
  • Map content to key lifecycle stages to ensure timely, relevant, and engaging communication.
  • Leverage social proof, testimonials, and success stories to build trust and credibility.
  • Identify new opportunities for provider outreach, educational content, and growth-driven marketing initiatives.
  • Qualifications :

  • 3-5 years of experience in lifecycle, retention, or CRM marketing, preferably in healthcare, SaaS, or B2B.
  • Strong understanding of email, automation, and multi-channel marketing best practices.
  • Experience with CRM tools (HubSpot, Salesforce, Marketo, or similar) and marketing automation platforms.
  • Proven track record of driving lead conversion, engagement, and customer retention.
  • Strong analytical skills with a data-first mindset—comfortable using reports, dashboards, and A / B testing insights to guide decisions.
  • Excellent project management and communication skills, with the ability to work cross-functionally.
  • Work Environment :

  • Dynamic and collaborative team atmosphere with a culture that values innovation and growth.
  • Opportunities to work across diverse event settings, from formal conferences to hospitality engagements.
  • Fast-paced environment with a focus on adaptability and creativity.
  • Annual Salary

    90,000—$115,000 USD

    Benefits / Perks

    Strive Pharmacy provides a comprehensive benefits package that encompasses various perks such as employer paid healthcare coverage available after 30 days of employment, the choice of an FSA / HSA, a voucher for new hire scrubs (if applicable), parental leave, a 401(k) plan with matching contributions, and the benefit of weekends and holidays off. FREE COMPOUNDED MEDS to employees and immediate family members.

    Culture

    At Strive, culture plays a fundamental role in shaping our workplace atmosphere. Beyond our exceptional benefits package, we foster a sense of community. Throughout the year, we arrange various holiday potlucks and festive celebrations. Strive is committed to promoting both personal and professional development, striving for our employees to excel and grow in every aspect of their lives, both within and outside of the workplace.

    Strive Pharmacy is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristics as outlined by federal, state or local laws.

    Disclaimer

  • Please do not call the pharmacy location with questions about your application or interview. A talent acquisition partner will reach out to you.
  • Salary : $90,000 - $115,000

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