Digital Marketing and Client Engagement Director

Studio 78 Platinum Design

Title: Marketing Director

Department: Marketing and Design

FLSA: Non-Exempt – Part Time 15 - 20 hrs./wk.

Immediate Supervisor: President

Supervises: No Supervisory Responsibilities

IN PERSON ROLE, NO RELOCATION PACKAGE AVAILABLE. MUST LIVE IN DOUGLAS COUNTY MINNESOTA OR SELF RELOCATED BEFORE START DATE.

Position Purpose:

Assist management in the development and implementation of the company’s Marketing Plan. This includes creating Content and Inbound Marketing strategies and action plans for Studio 78. Responsible for developing campaigns attracting site traffic, converting traffic into new leads and nurturing those leads to convert to new clients. Provide direction to in-house graphic designers to create design elements, landing pages, print materials along with overseeing written content as needed. Responsible for maintaining and updating Studio 78’s website content, blog articles and social media posts.

Develop new product offerings for Studio 78 including Content Marketing services. Create campaigns to promote all products and services to existing clients and prospects. Works with clients in support of Content Marketing Services.

Direct and oversee the production of various types of graphic designs, website designs, illustrative materials, digital signage productions, and layouts for an assortment of media options including website designs. Provide assistance when needed with maintaining existing websites.

Work closely with clients supporting client care for products and services of Studio 78. Ensure that client interactions contribute to long term relationships and in accordance with Studio 78’s Core Values.

Responsibilities:

Duties

Marketing, Content Development, and Inbound Marketing for Studio 78 Direct and oversee Studio 78’s marketing calendar to attract qualified leads to our website, using inbound marketing tools such as blog posts, whitepapers, reports, infographics, etc. Grow new leads by converting site traffic through call-to-action, landing pages and lead generation content including offers.

Assist Sales Team in various business development activities, which may include tradeshows, local community events, joint prospective calling, and retention calling on existing clients.

Content Development Services for Studio 78 Clients Develop and promote marketing and content development services for Studio 78 clients and prospects.

Provide design input and support for various graphic design assignments. This may include design and layout for corporate logos, collateral materials, website layouts, etc.

Provide oversight, input and feedback for website design layouts for website, digital signage, and graphic design projects.

Other Duties Contributes to team effort by accomplishing related results as needed and ensure team interactions are in accordance with Studio 78’s Core Values. Perform additional duties as assigned by management.

Job Qualifications

Education: Must have a minimum of a 4-year degree from a college or university in Mass Communications/Marketing which may include overall marketing planning, advertising and digital marketing strategies and action plans.

Experience: Five years of related work experience is required.

Competencies:

Managing Personal Effectiveness:

· Communication Skills

· Building Relationships

· Team Playing

· Problem Solving

· Organizing/Planning

Abilities in the following areas:

· Attention to Detail

· Confidentiality.

Physical Skills:

· Utilize common office equipment.

Knowledge in the following areas:

· Numerical/Math

· Office Equipment

· Personal Computer Skills

Job Type: Part-time

Pay: $25.00 - $35.00 per hour

Expected hours: 15 – 20 per week

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• digital marketing: 5 years (Required)

Ability to Commute:

• Alexandria, MN 56308 (Required)

Ability to Relocate:

• Alexandria, MN 56308: Relocate before starting work (Required)

Work Location: In person

Salary : $25 - $35