What are the responsibilities and job description for the YouTube Optimization Specialist position at Studio City PXL?
Studio City PXL is a Clio and Emmy-winning agency specializing in digital, television, and theatrical advertising. We offer comprehensive services in social media, technology, branding, post-production, motion graphics, design, production, and original content creation for traditional, virtual reality, and emerging platforms.
We are looking to hire a social media manager and YouTube Optimizer who will develop and implement our social media and YouTube strategy. This role involves creating engaging content, managing our social media accounts, and analyzing performance to drive our brand’s online presence. The ideal candidate should be passionate about social media, creative, and data-driven, with a keen understanding of current trends and best practices. The candidate will also be responsible for proposing overall content strategy, SEO, algorithm best practices, monetization plan, and advising on production elements that may affect audience growth and ensuring our content aligns with YouTube best practices.
Key Responsibilities
- Develop and execute a comprehensive social media strategy.
- Create, curate, and manage all published content (images, video, written).
- Monitor, listen, and respond to users in a social way while cultivating leads and sales.
- Analyze key metrics and adjust strategies to meet business goals.
- Collaborate with other departments to manage reputation, identify key players, and coordinate actions.
- Develop and expand community and influencer outreach efforts.
- Oversee design (e.g., cover images, profile pictures, and blog layout).
- Design and create social ad campaigns, monitoring and reporting on their effectiveness.
- Stay updated with the latest social media trends, tools, and technologies.
- Provide regular reports on social media performance and suggest improvements.
- Content Strategy : Develop and implement a comprehensive content strategy, ensuring alignment with our niche and audience preferences.
- Audience Growth : Implement proven tactics to grow subscriber count and video views.
- Optimization : Assessment of current monetizing tactics overall, SEO (titling, tags, keywords, descriptions, etc.), search keywords, publishing cadence, etc
Qualifications and Skills
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