Studio 3 Marketing is the full-service marketing agency where creativity drives everything. Our teams, from support staff to artists, are dedicated to a single purpose : expanding our clients’ businesses through great work in all aspects of marketing. Together, we develop industry-leading marketing campaigns that scale and grow along with our clients and their needs.
Studio 3 Marketing works across every channel of digital marketing, including search engine optimization, content, email, video, and social media. We relentlessly pursue our clients’ success through world-class strategy, analytics, and technology.
Our people are the best of the best, giving Studio 3 Marketing the ability to provide our clients a true full-service experience. We strategize, design, create, launch, maintain, and manage the most responsive and effective marketing campaigns. We are artists, writers, engineers, strategists, leaders, and so much more — all united by our passion for helping our clients flourish.
Studio 3 has offices in Los Angeles, Austin and Tampa Bay. The ideal candidate would be able to work out of our Austin office, but we are open to those who could work in our LA or Tampa Bay office.
Purpose :
The Vice President of Digital Ads provides strategic leadership for the digital advertising department, ensuring its growth, operational excellence, and alignment with overall company goals. This role focuses on high-level vision, personnel development, resource optimization, and driving sales and residual growth for the department.
Responsibilities :
Department Leadership & Vision :
- Develop and set the strategic vision for the digital ads department.
- Define long-term goals and drive innovation to position the team as an industry leader.
- Ensure strategies align with overarching company growth initiatives.
Sales & Department Growth :
Drive the sales strategy to grow the department’s residual revenue and profitability.Collaborate with Sales teams to identify and secure opportunities for new digital ad business.Collaborate with DMMs to identify and secure opportunities for new digital ad business and upsells of existing clientele.Set revenue growth targets and ensure consistent progress toward achieving them.Support client upsell opportunities by showcasing the value of digital ad offerings.Personnel Management :
Lead hiring, talent retention, and team structure decisions for the entire department.Mentor senior team members, including Directors, and establish clear growth paths.Conduct performance evaluations, set objectives, and foster a culture of excellence.Resource & Budget Deployment :
Oversee and optimize the allocation of budgets, tools, and resources for maximum ROI.Identify opportunities for investment in technology, platforms, and partnerships.Ensure profitability of the department through efficient resource utilization.High-Level Client Oversight :
Monitor the success of digital advertising campaigns across all clients.Troubleshoot escalations for VIP accounts or major issues, ensuring client satisfaction.Provide executive-level updates to key clients as needed.Cross-Departmental Alignment :
Collaborate with Sales, Creative, Analytics, and other teams to integrate digital ads into larger strategies.Partner with company leadership to ensure digital ads support overall revenue goals.Thought Leadership & Growth :
Drive industry leadership by identifying trends and experimenting with new ad platforms and technologies.Represent the company at industry events and thought leadership opportunities.Build processes that continually enhance campaign efficiency and performance.Expectations :
Revenue Ownership : Drive growth of the department’s residual revenue and achieve sales targets.Visionary Leadership : Set the direction for the department’s long-term success.Resource Stewardship : Manage budgets, platforms, and personnel to maximize ROI.Personnel Development : Build a top-tier team with strong internal leadership.Operational Oversight : Ensure the department runs smoothly, delivering on efficiency and client satisfaction.KPIs for Success :
Residual revenue growth and sales performance.Department profitability and ROI.Client retention and satisfaction across the portfolio.Efficiency in resource and budget utilization.Employee growth, satisfaction, and retention.Industry recognition for innovation in digital advertising.Benefits :
401(k) matchingDental insuranceFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceIf interested, submit your resume and cover letter. Please include your salary requirements.
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