What are the responsibilities and job description for the Copywriter position at Studio McGee?
Overview:
McGee & Co. is seeking a talented and driven Mid-Level Copywriter to help shape, refine, and elevate our brand voice. In this role, you’ll play an integral part in delivering thoughtful, engaging, and on-brand content that inspires and connects with our audience. With a strategic mindset and resonant storytelling, you'll build campaigns that set us apart in the interior design space and drive brand awareness and loyalty.
We are a trusted resource for the home, and our engaging, informative approach is at the heart of what makes us stand out. Collaborating closely with our in-house creative team, you’ll work alongside graphic designers, WebOps, and the Senior Manager of Copywriting to craft copy that positions McGee & Co. as both a design authority and source of inspiration in the lifestyle industry.
Who We Are:
Founded in 2014, Studio McGee Inc. is one of the fastest-growing home design brands in America. What began as a thriving interior design business focused on approachable, yet aspirational design has grown into a multi-faceted brand. Through an innovative approach and the power of digital communities, we launched McGee & Co., our retail arm, which continues to anchor the company’s operational and revenue growth.
From a multi-year partnership with Target to an Emmy-nominated Netflix series and a New York Times bestselling book, Studio McGee empowers people to create beautiful, functional spaces that elevate their everyday lives. We invite you to join us on our mission to “Make Life Beautiful.”
What You’ll Do:
As our Mid-Level Copywriter, you’ll:
- Strategically Craft Messaging: Develop creative, compelling copy for all stages of the customer journey across multiple platforms, including digital campaigns, social media, email, SMS, landing pages, product descriptions, branded events, and video.
- Evolve the Brand Voice: Partner with the Senior Manager of Copywriting to refine and expand our voice guidelines, ensuring a consistent, differentiated presence in the design and lifestyle space.
- Create Inspiring Content: Bring storytelling to life by developing brand messaging systems and content hierarchies that engage, inspire, and convert across media.
- Collaborate Cross-Functionally: Work closely with designers, art directors, and digital marketing teams to execute integrated campaigns aligned with creative briefs and strategic goals.
- Optimize for Digital: Leverage SEO strategies and best practices to enhance content visibility, engagement, and effectiveness, with a mobile-first mindset.
- Ensure Excellence: Rigorously proofread and edit copy, maintaining the highest quality standards for every deliverable.
- Support Brand Growth: Contribute to employer branding, internal communications, and special projects that extend McGee & Co.’s reach and influence.
What You Bring:
- Experience: 3 years as a copywriter in marketing, advertising, or a related field, with a strong portfolio of multi-channel work.
- SEO Knowledge: Proficiency in SEO best practices and the ability to integrate them into creative content.
- Versatility: Experience in crafting brand identity and messaging across various mediums, from digital ads to product descriptions and editorial content.
- Collaboration Skills: A track record of working effectively with designers, marketers, and web teams to deliver cohesive creative solutions.
- Attention to Detail: A commitment to producing clear, concise, and impactful copy that resonates with audiences.
- Strategic Creativity: A passion for storytelling and a knack for turning brand goals into compelling narratives.
- Interior Design Acumen: Experience or a strong interest in the interior design industry is highly valued, with an understanding of design principles and trends considered a plus.
Why Join Us?:
At McGee & Co., we’re not only driven to create beautiful spaces, but to build meaningful connections. We celebrate our differences and are proud to be an equal opportunity employer. Together, we’re on a mission to Make Life Beautiful—for our customers, our community, and our team.
Job Type: Full Time
Benefits:
- Medical
- Dental
- Vision
- PTO
- 401k
- Bonuses
McGee is proud to be an equal opportunity employer - we see the beauty of celebrating our teams' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Together we Make Life Beautiful.