What are the responsibilities and job description for the Studio McGee is hiring: SVP, Marketing in Draper position at Studio McGee?

Job Description

Who We Are :

Founded in 2014, Studio McGee, Inc. is one of the fastest growing home design brands in America. Our journey began with a thriving interiors business that focused on approachable, yet aspirational design. By leveraging the power of digital communities, we were able to expand our footprint in the interior design industry through an unconventional approach that connected us with our consumers. We continued to carry that forward-thinking attitude into the launch of our retail business, McGee & Co., which anchors the operational and revenue growth of our company. Our licensing partnerships allow us to further expand our design voice beyond our own collection. From a multi-year partnership with Target to an Emmy-nominated Netflix Series and a NY Times Best-Selling book, Studio McGee's passion is to empower people to design with an approachability that enhances their daily life and elevates their everyday. Whether following us on social media or becoming part of our company, we invite you to join us on our mission to “Make Life Beautiful.”

Overview :

We are seeking a seasoned marketing leader with a visionary approach to drive growth, lead high-performing teams, and shape a dynamic marketing strategy. This individual will be responsible for integrating performance marketing expertise with innovative branding and customer engagement strategies. The ideal candidate combines entrepreneurial spirit, data-driven decision-making, and a deep understanding of digital and community-led marketing dynamics.

Key Responsibilities :

Strategic Leadership :

Develop and execute a comprehensive marketing strategy to drive growth, customer acquisition, engagement, and retention.
Lead and inspire a high-performing marketing team, fostering collaboration, innovation, and results-oriented thinking.
Align marketing initiatives with company objectives, collaborating closely with the Executive Leadership Team.
Drive community-led growth and leverage digital opportunities to expand brand reach.

Channel & Campaign Management :

Oversee all marketing channels, including digital (paid search, social, SEO, display, affiliate, email) and traditional media, ensuring optimal ROI.

Develop and implement innovative A / B and multivariate testing strategies to optimize campaign performance.

Collaborate with product, merchandising, and creative teams to ensure alignment on promotions, messaging, and seasonal trends.

Branding & Customer Experience :

Analyze and enhance existing branding strategies to create a cohesive and compelling customer journey.

Use data insights to drive personalization efforts and create tailored experiences for diverse customer segments.

Monitor competitors and industry trends, proactively positioning the company as a market leader.

Analytics & Reporting :

Develop, track, and report key performance indicators (KPIs) such as CPA, ROI, LTV, conversion rates, and retention metrics.

Implement advanced analytics tools (e.g., predictive modeling, customer journey analysis) to inform strategy and optimize spend.

Budgeting & Resource Management :

Prepare and review annual budgets, allocating resources effectively to achieve sustainable and profitable growth.

Evaluate and manage relationships with digital and direct marketing agencies.

Innovation & Technology :

Leverage emerging technologies, including machine learning and AI, to enhance marketing automation and optimization.

Champion marketing technology platforms (e.g., CRM, CDP, DMP) that improve decision-making and customer experience.

Team Leadership & Development :

Recruit, train, and onboard marketing talent, fostering a culture of growth and excellence.

Delegate tasks effectively while maintaining accountability for team performance.

Act as a mentor and coach, driving continuous improvement across the department.

Qualifications :

10 years of experience in marketing, with a proven track record in performance and brand marketing leadership roles, preferably in eCommerce or retail.

Expertise in digital marketing tools (e.g., Google Ads, Facebook Ads, Google Analytics) and SEO.

Strong analytical skills and experience with data-driven marketing strategies.

Exceptional communication, leadership, and team management skills.

Entrepreneurial mindset with the ability to adapt to a fast-paced, evolving market.

Benefits :

Competitive compensation, including bonuses.

Comprehensive health benefits (medical, dental, vision).

Generous PTO and 401k with company match.

Opportunity to be part of a vibrant, inclusive, and innovative team.

Job Type :  Full-Time

Location :   Draper, Utah (Hybrid) or Remote

McGee is proud to be an equal opportunity employer - we see the beauty of celebrating our teams' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Together we Make Life Beautiful.

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