What are the responsibilities and job description for the Director of SEO, Content position at Study.com?
Our mission is to open the door to the life-changing impact of education and help make education accessible for all. As a nimble growth stage start-up, we've emerged as the leading online education platform helping over 30 million learners and educators each month. Study.com has earned numerous awards and it has been recognized as one of the most transformational companies in EdTech, living up to our commitment to all learners : Breakthroughs Start Here. From students and educators in over 9,000 school districts that use Study.com , to working adults striving to complete their college degree or gain professional certifications, we empower them to reach their full potential. Our product is our impact! Across our college programs alone we have saved students over $200M in tuition and enabled tens of thousands to become nurses, teachers, accountants and more. Additionally, as part of our mission we've donated over $27 million across social impact programs to learners and educators.
We are seeking a dynamic D
irector of SEO, Content t
o lead content SEO and marketing initiatives. This role will collaborate closely with Growth leaders on broader SEO and digital marketing strategy as well as learning content leaders. You'll work closely with our business leaders and cross-functional teams to develop and execute new content SEO and link building initiatives across our library of millions of learning resources. You'll work at both a strategic and tactical level, turning data, research, and intuition into high-quality, engaging content.
This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.
What You'll Do :
- Architect and implement a comprehensive SEO content strategy for Study.com, tailored to enhance content visibility and user engagement across all educational segments
- Spearhead the link building initiative, orchestrating content ideation, creation, and strategic outreach programs to bolster domain authority and rankings
- Lead global teams as a strategic visionary and hands-on leader, diving into execution when needed while maintaining a long-term perspective
- Direct and nurture content creation teams, streamlining workflows to boost productivity while foreseeing content needs and trends in education
- Proactively analyze and forecast SEO developments, identifying potential risks and opportunities to maintain our competitive edge in search rankings
- Design and implement content SEO strategy tailored to major segments like Test Prep and College, driving intentional search traffic to core products
- Drive the adoption of AI and other tools to identify and fill content gaps, optimize pages, and champion SEO
- Partner with cross-functional teams to craft and refine content that supports growth objectives, reinforces brand identity, and achieves educational outcomes
- Continuously research and leverage educational and ed-tech market trends
What You'll Bring To The Role :
The salary range for this position is $150,000-$190,000 per year. Pay and is dependent upon factors including skills, work experience, business needs, and market demands.
At Study.com , we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including :
Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.
Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.
Salary : $150,000 - $190,000
