What are the responsibilities and job description for the Product Marketing Manager position at Study.com?
We are seeking a seasoned Product Marketing Manager with a strategic mind and creative flair to lead our go-to-market planning, product positioning, and channel marketing campaign coordination. As the driving force behind our customer acquisition efforts, you will ensure that our marketing collateral resonates with our distinct segments and is consistent with our brand's voice and vision. Your insights into market trends and customer motivations will be pivotal in shaping our strategies and offerings.
This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.
What You'll Do:
- Develop and execute comprehensive go-to-market plans that effectively introduce new Study.com’s products and services to the market.
- Craft compelling product positioning and messaging that differentiates our offerings in the online education space.
- Coordinate with channel marketing leads to ensure product and brand pillars are deployed across marketing campaigns and onsite experiences.
- Oversee the creative development process, including briefing and collaborating with internal teams and external partners to produce high-quality, on-brand collateral.
- Conduct regular market research to stay abreast of industry trends, competitor activities, and emerging customer needs and motivations.
- Partner with the Growth team on campaign performance and market dynamics to refine marketing strategies and optimize ROI.
- Collaborate with cross-functional teams, including product, sales, and customer success, to ensure cohesive messaging and successful product launches.
What You'll Bring to the Role:
- 5 years of experience in marketing management, preferably within the online education
- Creative thinker with experience in guiding brand and product messaging.
- Experience leading a creative process and collateral development.
- Proven track record in go-to-market strategy, channel marketing, and customer acquisition.
- Strong analytical skills with experience in market research and data-driven decision-making.
- Exceptional campaign management abilities with the skill to handle multiple projects simultaneously.
- Excellent communication and interpersonal skills for effective teamwork and stakeholder engagement.
- Strategic mindset with a continuous focus on innovation, efficiency, and scalability.
Salary : $115,000 - $140,000
