What are the responsibilities and job description for the Director of Corporate Marketing & Brand Management position at StyleCraft Homes?
StyleCraft is a locally owned family of companies with the mission to Create Communities that Inspire People to Live Up. We are looking for an experienced Director of Corporate Marketing and Brand Management to join our team.
The Director of Corporate Marketing and Brand Management is responsible for shaping and maintaining the company's brand image and ensuring that it resonates effectively with target audiences. This role involves developing and implementing branding strategies, overseeing marketing initiatives, and ensuring that all communications reflect the company's Mission, Brand Promises, Values and market positioning. The ideal candidate will have a strong background in brand management and marketing, preferably in a real estate development and homebuilding environment.
Key Responsibilities:
- Development and implement comprehensive brand strategies.
- Brand Identity and positioning
- Communication and Public Relations
- Marketing and Advertising
- Content Creation and Management
- Stakeholder Engagement
- Market Analysis and Insights
- Brand Loyalty and Customer Experience
- Budget Management
- Reporting and Analytics
Required Education and Experience:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree in Marketing or Business Administration preferred.
- Proven experience in brand management, preferably within the real estate or construction industry.
- Strong understanding of branding principles, market analysis, and digital marketing.
- Excellent communication, interpersonal, and organizational skills.
- Ability to think strategically and creatively.
- Proficiency in marketing software and tools (e.g., Google Analytics, social media platforms).
- PCM (Professional Certified Marketer) and MIRM (Master in Residential Marketing) designations preferred.
- Familiarity with design software (e.g., Adobe Creative Suite) is a plus.
We offer an excellent compensation and benefits package, including comprehensive medical/dental/vision/prescription insurance, 401(k) with a company match, income protection insurance, home purchase discounts, tuition reimbursement, professional development, and much more!
