What are the responsibilities and job description for the Marketing Manager Job at StyleCraft Homes in Richmond position at StyleCraft Homes?

Are you a dynamic leader with a passion for branding, digital strategy, and driving results? StyleCraft Homes is seeking a Marketing Manager to oversee and elevate our marketing efforts. Join us to play a vital role in shaping the future of our brand, managing a talented team, and making a tangible impact on our company's success.

Key Responsibilities :

Leadership & Team Management

Brand & Marketing Strategy

Maintain and elevate the StyleCraft Homes brand in all communications, ensuring consistency across internal and external platforms.
Strategically plan and execute marketing activities to maximize traffic to StyleCraft's website and communities.
Develop quarterly marketing calendars to coordinate email, direct mail, and ad campaigns.
Collaborate with the Director of Sales & Marketing to create and monitor the annual marketing budget, ensuring efficient use of resources.

Digital & Social Media Management

Oversee digital marketing initiatives, including managing a Digital Agency, setting budgets, and analyzing performance.

Direct social media strategies for platforms such as Facebook, Twitter, Instagram, and the company blog.

Provide feedback and guidance to the Copywriter for monthly blog posts and social media content.

Event Planning & Execution

Organize and manage community events, including launch events and sponsorships that enhance the StyleCraft brand.

Coordinate marketing schedules for new community and model home grand openings.

Data Analysis & Technology

Leverage tools like Salesforce CRM and analytics platforms to measure the success of marketing activities and enhance team processes.

Oversee technological enhancements to sales processes and model homes, ensuring a seamless customer experience.

Multimedia Development

Supervise the production of multimedia content, including home photography, videography, and other deliverables.

Partner with the Multimedia Designer to expand StyleCraft's multimedia library and ensure high-quality outputs.

Public Relations & Outreach

Collaborate with the Brand Manager on press releases and media pitches to elevate StyleCraft's presence.

Represent StyleCraft in local organizations and networking groups to strengthen community relationships.

Manage sponsorships and outreach activities to bolster the company's reputation.

Quality Control & Sales Team Support

Conduct monthly audits of model homes to ensure accuracy in signage, materials, and merchandising.

Schedule and participate in intensive community reviews to gather feedback and insights from the sales team.

Qualifications :

Bachelor's degree in Marketing, Business, or related field.

Proven experience in a marketing leadership role, preferably in real estate or homebuilding.

Strong skills in digital marketing, social media strategy, and branding.

Experience managing teams and working cross-functionally with sales and creative professionals.

Excellent organizational, analytical, and communication skills.

Proficiency in Salesforce CRM and marketing analytics tools is a plus.

Why StyleCraft Homes?

At StyleCraft Homes, we pride ourselves on delivering high-quality homes while fostering a culture of innovation, collaboration, and community. This is your opportunity to join a passionate team and make a meaningful impact on our growth and success.

Ready to Apply? Submit your resume and a cover letter detailing your experience and interest in this role.

We offer an excellent compensation and benefits package, including comprehensive medical / dental / vision / prescription insurance, 401(k) with a company match, income protection insurance, home purchase discounts, tuition reimbursement, professional development, and much more!

StyleCraft Homes is an Equal Opportunity Employer.

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Marketing Manager Job at StyleCraft Homes in Richmond

What are the responsibilities and job description for the Marketing Manager Job at StyleCraft Homes in Richmond position at StyleCraft Homes?

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