What are the responsibilities and job description for the Marketing Manager – Performance & Demand Generation position at Subject?
Marketing Manager – Performance & Demand Generation
📍 Location: In-office, Beverly Hills, CA (must be within 10 miles)
📅 Experience: 2 years in performance marketing & demand gen
⏳ Commitment: 60 hours per week
About the Role We’re looking for a data-driven, high-output Marketing Manager to drive SQLs (Sales-Qualified Leads) to our sales team every week. You’ll own performance marketing, demand generation, and lead acquisition strategy across digital channels and conferences, with a focus on maximizing pipeline efficiency and revenue impact.
This role is highly quantitative—ideal for someone who moves fast, learns faster, and thrives in a performance-first culture. You’ll help refine our conference vs. social media acquisition strategy, explore Account-Based Marketing (ABM) opportunities, and optimize spend for maximum conversion.
What You'll Do
- Own SQL Generation – Drive a steady flow of high-intent leads to the sales team weekly.
- Performance Marketing Execution – Run paid campaigns (LinkedIn, Google, Meta, etc.), track CAC, and scale winning channels.
- Demand Gen Strategy – Develop and test new ways to reach decision-makers (ABM, outbound-assisted, retargeting, etc.).
- Conference vs. Social Media ROI Analysis – Help determine where to prioritize budget & effort.
- Rapid Experimentation – Deploy A/B tests, analyze conversion rates, and iterate fast.
- Work Cross-Functionally – Collaborate with sales to align campaigns with pipeline goals.
- Be Hyper-Analytical – Own marketing performance dashboards and optimize based on hard data.
What We're Looking For
- 2 years in performance marketing/demand gen (B2B SaaS or tech preferred).
- Highly analytical, numbers-driven – You live in dashboards and spreadsheets.
- Fast learner, high-output – Can execute, iterate, and optimize at startup speed.
- Obsessed with SQL growth – Every move you make is focused on driving pipeline.
- Multi-channel expertise – Paid media, ABM, retargeting, conference strategy.
- Extreme ownership mindset – You don’t just run campaigns, you drive revenue.
- Willing to work 60 hours a week – We move fast, and you thrive in that environment.
- Located within 10 miles of Beverly Hills HQ – This is an in-office role.
Why Join Us?
- High-impact role – Directly influence revenue and shape our GTM strategy.
- Fast-moving environment – No red tape, just results.
- Competitive compensation – We reward top performers aggressively.
- Elite culture – Join a team that values extreme ownership and speed.
