What are the responsibilities and job description for the Web Marketing Specialist position at Sukup Manufacturing Co.?
Location:
Sheffield, IA
Job Summary
Develop and implement digital marketing strategies to promote Sukup’s mission and products. Grow, analyze, and monitor the brand across all digital platforms, while creating and maintaining website content to showcase the company worldwide.
Essential Job Requirements
3 years of experience in digital marketing, with a focus on developing and executing campaigns. Experience with social media advertising, including Facebook, Twitter, and LinkedIn required. Experience with A/B testing and multivariate testing preferred. Strong knowledge of digital marketing tools and technologies, including Google Analytics, Google AdWords, and Adobe Creative Suite.
Preferred Skills
Knowledge of Microsoft products including Outlook, Word, and Excel; Adobe Dreamweaver. Experience with SEO/SEM, strong knowledge of digital marketing tools and technologies, including Google Analytics, Google AdWords, and Adobe Creative Suite.
Job Duties
It is, and will continue to be, the policy of Sukup Manufacturing Co. to practice a program of equal employment designed to assure that all employment decisions and advancement opportunities are made available to all employees and applicants on the basis of individual qualifications and without unlawful regard to race, religion, veteran status, national origin, disability, age or sex.
In addition to providing equal employment opportunities, it is also our policy to provide an environment free from unlawful harassment, including sexual harassment. Any alleged violation of this policy will be investigated and disciplinary action will follow as required.
Sheffield, IA
Job Summary
Develop and implement digital marketing strategies to promote Sukup’s mission and products. Grow, analyze, and monitor the brand across all digital platforms, while creating and maintaining website content to showcase the company worldwide.
Essential Job Requirements
3 years of experience in digital marketing, with a focus on developing and executing campaigns. Experience with social media advertising, including Facebook, Twitter, and LinkedIn required. Experience with A/B testing and multivariate testing preferred. Strong knowledge of digital marketing tools and technologies, including Google Analytics, Google AdWords, and Adobe Creative Suite.
Preferred Skills
Knowledge of Microsoft products including Outlook, Word, and Excel; Adobe Dreamweaver. Experience with SEO/SEM, strong knowledge of digital marketing tools and technologies, including Google Analytics, Google AdWords, and Adobe Creative Suite.
Job Duties
- Plan, execute, and monitor content and campaigns for Sukup’s website, Intranet, and other digital platforms
- Create and manage content, optimize search engines, analyze web traffic data, implement strategies to increase brand awareness, and stay updated on the latest digital marketing trends and best practices
- Manage and optimize Google Search Ad campaigns to drive performance and results
- Research and apply the latest SEO and SEM tactics to improve website rankings and traffic
- Experience using word processing and basic web content management materials
- Knowledge of web operations, including design, development, debugging, publishing, and analytics
- Knowledge and understanding of web applications and database interaction
- Graphic design experience and proficiency
- Maintain and update the Company website & intranet with current, engaging, and relevant content
- Upload and display internal information including timeclock, employee content, and other items
- Ability to write quickly, cleanly, format, edit, and review content and photos for the web
- Handle incoming advertising requests promptly
- Other duties as assigned
- Excellent project management skills and the ability to work in a fast-paced, deadline-driven environment
- Excellent communication, writing, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
- must be eligible
It is, and will continue to be, the policy of Sukup Manufacturing Co. to practice a program of equal employment designed to assure that all employment decisions and advancement opportunities are made available to all employees and applicants on the basis of individual qualifications and without unlawful regard to race, religion, veteran status, national origin, disability, age or sex.
In addition to providing equal employment opportunities, it is also our policy to provide an environment free from unlawful harassment, including sexual harassment. Any alleged violation of this policy will be investigated and disciplinary action will follow as required.
