What are the responsibilities and job description for the Social Media Content Coordinator position at Summer Fridays?
JOB TITLE : Social Media Content Coordinator
REPORTS TO : Senior Manager, Social Media
DEPARTMENT : Marketing
OVERVIEW
Our social team is growing! We are hiring a Social Media Content Coordinator to support our social team. Reporting to the Senior Manager, Social Media, this role will be responsible for partnering cross-functionally and helping manage day-to-day social postings, assisting in community, pulling statistics and helping to create best-in-class social storytelling.
The ideal candidate is a social-savvy content creator with a deep understanding of TikTok and Instagram, passionate about beauty, trends, and creative storytelling. They should have a strong aesthetic eye, be immersed in the ever-evolving social landscape, and understand platform algorithms, best practices, and viral content strategies. This role requires hands-on content creation, including filming and editing high-quality, engaging videos directly from a phone, sourcing and curating UGC, and planning shoots to capture compelling, on-brand moments. They will be responsible for tracking trends, managing the brand’s TikTok and Instagram content calendar, and working closely with Marketing to develop innovative, social-first creative that drives engagement and brand awareness. Additionally, they should be comfortable analyzing content performance, providing insights based on key metrics, and using data to optimize future content strategies.
RESPONSIBILITIES
- Assist with day-to-day content creation, from developing storyboards to shooting and producing iPhone content (Reels, TikTok videos, behind-the-scenes footage).
- Lead end-to-end production of short-form video content across platforms, including TikTok & Reels.
- Help maintain a dynamic and organized social calendar, scheduling posts across Instagram, TikTok and Pinterest.
- Ensure all social content including short form videos and photography deliverables align with brand strategy and timelines.
- Plan and execute content shoots, capturing both product-focused and lifestyle content that aligns with brand storytelling.
- Assist in daily posting across social platforms including but not limited to the brands Instagram feed, Instagram Stories and TikTok.
- Source, organize, and curate UGC that aligns with the brand's aesthetic and voice.
- Work closely with the Social, Brand and Influencer teams to strengthen community connection.
- Stay on top of social media trends, TikTok challenges, and viral content ideas to ensure the brand remains culturally relevant.
- Partner with Marketing, Creative and Influencer teams to execute campaigns and content shoots that drive engagement and brand awareness.
- Assist with ad hoc marketing projects including marketing photo shoots, community management, brand events, etc.
REQUIREMENTS
