What are the responsibilities and job description for the Summer Health, Inc. is hiring: Social Media Manager in New York position at Summer Health, Inc.?
Who we are
Summer Health is helping raise the healthiest generation with 24 / 7 text-based access to pediatric care. We believe that every family deserves quick, reliable, trusted access to health care when and where they need it most, and our aim is to improve the health outcomes of millions of children.
We have raised over $19M through Series A funding from investors including Sequoia, Lux, 7wire Ventures, Chelsea Clinton’s Metrodora Capital, Pivotal Ventures, Box Group, and others to achieve this goal.
Who you are
We are seeking a dynamic and culturally attuned storyteller who is passionate about supporting families and fostering an engaged community of parents. As our Organic Social Media Manager, you will be instrumental in shaping our brand narrative across all our owned channels, emphasizing Instagram, TikTok, and our blog.
What you’ll do
Content Creation
Own the planning and execution of a monthly organic content calendar to support key brand priorities : launches, product updates, urgent health alerts, health education, viral / cultural moments, and general community building.
Brief and collaborate with the clinical team to create engaging videos for blogs and social media.
Create visually appealing and on-brand content assets for distribution across channels.
Support on the creation of long-form content, including blog posts, downloadable PDFs, guides, and programming to drive traffic to our website and value for our audience.
Social Media Strategy
Develop unique strategies for our owned social channels with an emphasis on Instagram and TikTok.
Monitor and manage our social media channels, respond to comments messages across platforms, direct inquiries to the appropriate teams, engage users creators who are sharing about our platform.
Work with partners to lead influencer marketing strategy, manage relationships with existing creators, and onboard new creators.
Prepare regular reports summarizing key performance indicators (KPIs) and provide insights and recommendations for improvement.
Collaborate with the marketing team to support brand campaigns and partnerships and own the coordination of giveaways and other initiatives with like-minded partners.
Qualifications
3 years experience in organic marketing, social media, or other related roles, with an added bonus of previous experience at a company serving parents.
Strong graphic design and video editing skills, plus the ability to create, shoot, and edit videos and design engaging graphics.
Hands-on experience with content creation and a proven track record of growing a brand's social media presence.
Exceptional written and verbal communication skills, with a keen eye for storytelling and brand voice.
Strong understanding of social media platforms and emerging trends.
Familiarity with project management tools for content creation and planning (Canva, Figma, etc).
Ability to thrive in a fast-paced, collaborative environment and adapt to evolving priorities.
Passion for supporting families and improving healthcare.
Startup experience is a plus.
We’ve got you covered
Competitive base salary. Compensation offered for this role will be based on multiple factors like experience and expertise.
Equity compensation. All of our offers include meaningful stock options.
Non-accrual PTO. Take time off whenever you need it.
Medical insurance. We cover 75% of your premium and 50% of your dependents’ premiums.
Dental and vision insurance. We cover 100% of the premium for you and dependents.
One Medical membership. One Medical is a members-only medical concierge platform accessible to all of our employees free of charge.
Retirement 401(k). Save for retirement through our plan through Slavic.
Workstation setup. We offer a one-time $250 stipend to make sure you can create a work environment that supports your unique needs.
Monthly book club lunches. Reimburse monthly audible lunch of your choice each month and enjoy it over Zoom with your lovely colleagues while discussing the book of the month.
Parental leave. Twelve weeks of paid leave after 1 year at the company.
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