What are the responsibilities and job description for the Search Engine Optimization Manager - Corporate position at Summit BHC?
About the Job:
The Web/SEO Manager is responsible for overseeing the performance, optimization, and continuous improvement of company websites, which are developed in a WordPress environment. This role will help ensure an optimal user experience while implementing SEO best practices and driving organic traffic growth through strategic optimization efforts. The Web/SEO Manager will work closely with paid digital advertising, content, and development team members to enhance website performance, improve search engine rankings, and support business objectives. The ideal candidate must have a strong understanding of WordPress, technical SEO, web analytics, and digital marketing strategies.
Roles and Responsibilities:
- Website Management: Oversee the functionality, maintenance and updates for of all company websites within the WordPress environment, ensuring a seamless user experience.
- SEO Strategy & Implementation: Develop and execute SEO strategies, including keyword research, on-page optimization, technical SEO, and link-building initiatives.
- WordPress Optimization: Manage WordPress plugins, themes, and core updates, ensuring compatibility, security, and performance optimization.
- Content Optimization: Collaborate with content creators to implement SEO best practices, optimize on-page elements, and ensure content is structured for maximum visibility.
- Analytics & Reporting: Monitor and analyze website traffic, keyword rankings, and SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Yoast SEO.
- Technical SEO & Site Performance: Identify and resolve website issues related to indexing, crawlability, site speed, mobile usability, schema markup, and structured data implementation.
- WordPress Security & Compliance: Ensure website security best practices, manage user roles and permissions, and maintain compliance with accessibility standards (ADA) and data privacy regulations (GDPR, CCPA).
- Conversion Rate Optimization (CRO): Implement strategies to improve website conversions through A/B testing, UX enhancements, and landing page optimization.
- Collaboration: Work closely with marketing, development, and design teams to implement digital strategies, improve website functionality, and enhance user experience.
- Stay Updated: Keep up with the latest WordPress advancements, SEO trends, Google algorithm updates, and emerging web technologies to maintain competitive positioning.
Education/Experience/Skill Requirement:
- Bachelor’s degree in computer science, marketing, information technology or related field required.
- Solid experience with the WordPress CMS and comfortable working in front end web development.
- Three or more years’ experience developing, building and maintaining WordPress sites preferred.
- Three or more years’ experience with CSS coding preferred.
Why Summit Healthcare Mgmt? Summit Healthcare Mgmt offers a comprehensive benefit plan and a competitive salary commensurate with experience and qualifications. Qualified candidates should apply by submitting a resume. Summit Healthcare Mgmt is an EOE.
Veterans and military spouses are highly encouraged to apply. Summit BHC is dedicated to serving Veterans with specialized programming at our treatment centers across the country. We recognize and value the unique strengths of the military community in supporting our mission to serve those who have served.
