What are the responsibilities and job description for the Senior Sales Director position at Summit Brands?
Description
Summary: The Senior Sales Director directs all sales functions at Summit Brands, including direct P/L responsibility for sales and customer profit goals. This role requires a dynamic, growth-focused, CPG leader to manage a high-performing sales team and drive Walmart and Omnichannel growth. This role develops and implements sales objectives, plans, and best-in-class processes to enhance efficiency and profitability. Effective Rep/Broker management, exceptional analytical skills, and strategic thinking are essential. Specific duties include, but are not limited to the following:
Essential Duties & Responsibilities
- Implement strategies and plans to achieve double-digit annual sales growth.
- Manage Sales Department operations, including developing and administering budgets, annual/monthly sales plans, and performance standards aligned with the company’s business goals.
- Develop and maintain a high-performance culture to continually meet functional KPIs and sales targets.
- Collaborate with marketing to develop strategies, create content, analyze data, and utilize web technologies to ensure e-commerce and Omnichannel growth.
- Identify, nurture, and manage key talent within the sales team to ensure individual success and the achievement of department goals and objectives.
- Plan, execute, analyze, and adjust strategies to increase customer retention and revenue.
- Spend time in the field to service sales channels and mentor sales team.
- Monitor changes in the sales landscape and adjust strategies as needed to meet the company’s business goals.
- Assess the effectiveness of sales methods, costs, and outcomes, and optimize sales methods based on insights.
- Research and develop strategies to enter new markets and seize sales opportunities.
Requirements
EDUCATION/EXPERIENCE and ADDITIONAL SKILLS:
- B.A. or B.S. Degree required, MBA a plus.
- 5 years of successful managerial experience in the CPG/Cleaning Products industry.
- 10 years experience working with National Reps/Brokers, showcasing strong expertise in relationship building and channel management.
- Extensive experience in Mass, Grocery, Hardware, Big Box Retailers, Home Center & Specialty channels is highly desired.
- Proven ability to lead, inspire, and direct teams, fostering a collaborative results-driven culture.
- Strategic change agent with a strong focus on developing teams, brands, and achieving growth objectives.
- Demonstrated success in Omni Channel strategies within the CPG industry, including Amazon and e-commerce platforms, is a must.
- Operates with an entrepreneurial mindset, acting as a hands-on player-coach to ensure the seamless execution of organizational goals and initiatives.
SUPERVISORY RESPONSIBILITIES: Directly supervises sales department personnel.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions.
WORK/LIFE BALANCE: Summit Brands offers an exceptional work environment with work/life balance, an outstanding benefits package, and opportunities for career development comparable to some of the industry’s finest. Our culture is unique with a blend of determined focus, wellness, fitness, and family.
WORK SCHEDULE: 40 hours per week plus some travel.
