What are the responsibilities and job description for the Luxury Brand Social Media Strategist and Content Manager position at Summit Sothebys International Realty?
Social Media Strategist and Content Manager:
We're a successful, innovative, and fun group of creatives that support Utah's most dynamic real estate brokerage. We are looking for a creative and strategic Social Media Manager to join our growing in-house marketing team based in Salt Lake City. The goal of this position is to oversee our company’s social media strategy, develop brand awareness, generating growth and simultaneously increasing our agents’ social media presence.
About Us:
We're the local affiliate to a global brand whose name is synonymous for unparalleled experience and customer service. We represent homes and new construction communities of all price points across the state. Our team is tight knit and our goals are off the charts. We believe in pushing the envelope, thinking creatively and know each day is an opportunity to redefine the real estate industry. We welcome a fresh and inspiring face to our creative department.
About the Job:
Summit Sotheby's International Realty (SSIR) is Utah's only brokerage with an in-house advertising agency. Our team has an immediate opening for a Social Media Manager to own the social media content strategy, social media content creation and manage 1 teammate. Based in our creative studio in Sugar House, Monday through Friday, the Social Media Manager is a mid-level position with 1 direct report. Salary range based on experience. Position is available immediately.
About You:
- You're an all-things social media marketing guru. You dream about social media, ad-words, campaigns and content creation.
- Whether it’s a day of posting social media content, or developing multiple social media account strategies, you're able to wear multiple hats.
- Content Marketing, Google Ads, Connected TV, User Generated Content, YouTube and Social Media Growth are major parts of your experience.
- You're a team player who is committed to the greater good of your peers.
- Your attention to detail is just as sharp as your digital marketing and social media management skills.
- You understand the strategy of when user generated content works and when to leverage high production quality media.
- You have experience managing a small team while also collaborating with a large team.
- You OWN it and are ready to show what you can do.
Experience:
- Proven work experience in social media marketing represented by growth metrics
- Excellent writing, editing (photo/video/text), graphic design, presentation, and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Knowledge of online marketing and major marketing channels.
Sample of Skills:
- Proven, previous company-level social media execution, digital presence management, paid advertising campaign strategies a bonus
- Excellent writing and content creation abilities
- Deep knowledge of content optimization for various channels, and trends
- Working experience of InDesign, Illustrator, Photoshop, Premiere and After Effects
- Team player mentality
- Ability to multi-task and work in a fast-paced environment
- Customer service oriented
- Hootsuite experience a plus
Key Responsibilities:
- Manage company Social Media accounts: Instagram, Facebook, Pinterest, LinkedIn, YouTube
- Implement social media content calendar and strategy for company channels as well as agent facing social media channels
- Optimize company pages within each platform to increase visibility
- Content creation: graphic design, video editing, photography
- Manage direct report
- Set specific objectives for strategy, measure analytics and report data to management
- Grow and monetize YouTube channel
- Collaborate and communicate with photography and videography departments for content needs
- Research and analyze social media trends, including social media and web visitor data, to improve social media presence
- Design and implement social media campaigns.
- Encourage community engagement and user-generated content.
To Apply:
Attach your resume, let us know your salary requirements, and provide us a digital portfolio link. We'd love to hear about your work managing social media. Resumes without portfolio link and salary history will be ignored. Candidate must be available to work in Salt Lake City Monday-Friday. This is not a remote or hybrid position. Summit Sotheby's International Realty provides company paid healthcare, paid time off, 401k with company matching program and additional benefits for full time employees. This position is salaried with bonus and company paid benefits.
