What are the responsibilities and job description for the Digital Marketing Specialist position at Sumter Local Government Consulting?
Job Description
Sumter Consulting is a boutique consulting firm specializing in executive search recruiting, staffing assistance, and general consulting. We are based in Alpharetta, GA. However, our team works remotely and is dispersed throughout the Southeast. Our clients are local governments that value long-term relationships with vendors who deliver results.
We have experienced remarkable growth in a short period of time. We seek to expand our team by hiring a talented digital marketing specialist to advance our sales results through social media (LinkedIn) posts, email marketing and analytics, and website content improvements.
We seek a creative and organized individual to take our business to the next level. We are looking for a fun, positive, and ambitious person who wants to advance with our fast-growing company.
Digital Marketing Specialist Job Responsibilities and Skills :
- Develop and implement comprehensive digital marketing strategies to drive brand awareness, traffic, and conversions
- Create and manage social media content (on LinkedIn and similar sites), including planning, creation, and scheduling of posts
- Assist with the management of the content and design of the company website
- Conduct keyword research and implement SEO strategies to improve organic search rankings and increase website traffic
- Write compelling, SEO-friendly blog posts, articles, and website copy that align with brand messaging
- Analyze and report on digital marketing campaigns, using data to optimize performance
- Monitor and respond to online customer interactions to improve engagement and brand loyalty.
- Assist with email marketing campaigns, including list management, segmentation, and campaign performance analysis.
- Collaborate with cross-functional teams (design, content, sales) to ensure cohesive branding and marketing efforts.
- Work to maximize the value of the email database (15,000 emails) and find new sources of email data to increase the reach of email marketing efforts
- Stay current with the latest digital marketing trends, tools, and best practices.
- Experience with Google Analytics, WordPress, and MailChimp is beneficial
Requirements
Education and Experience Requirements :
Benefits
Salary and Benefits :
Will consider PT, FT, and Contract Work
35 per hour starting rate
Part-time and Full-time - Paid time off
Flexibility to work from home, our corporate office, or a hybrid setup. Will provide necessary equipment, software, and technology required for the role.
Employer-paid professional development
Requirements
Education and Experience Requirements :
Salary : $35
