Marketing Campaign Manager

Sun East Federal Credit Union is currently seeking are seeking a dynamic and strategic Marketing Campaign Manager to join our team. The ideal candidate will be responsible for developing and executing effective marketing campaigns aimed at driving member growth and maximizing Marketing Return on Investment (MROI). This role requires a blend of creativity, analytical skills, and a deep understanding of marketing strategies and automation systems

The Marketing Campaign Manager will play a crucial role in supporting the goals outlined in the annual Strategic Marketing Plan. This position involves creating and executing marketing promotions for new and existing Sun East products and services across various channels. You will lead the marketing communications that uphold Sun East's branding standards, convey sound financial knowledge, and ensure regulatory compliance.

In this role, you will assist the VP of Marketing and Growth Strategy in fostering a high-quality work environment where team members are motivated to perform at their best, also enhance and develop policies and procedures that help improve the overall operation and effectiveness of the Marketing department. Additionally, you will supervise event marketing and community-based outreach initiatives, participating in a service culture that aligns with the credit union's mission of exceeding members, staff, and community expectations. Every day, you will put members and fellow employees first, exemplifying Sun East's Mission and Values in all your actions.

Key Responsibilities:

• Work with VP of Marketing and Growth Strategy to develop and implement comprehensive marketing campaigns to drive member acquisition and retention.
• Analyze market trends and member data to inform campaign strategies.
• Utilize knowledge of local markets, Sun East brand values, and competitive offerings to collaborate with the Marketing team and stakeholders. Create compelling and persuasive marketing content across various channels, including email, social media, website, outdoor and print advertising.
• Monitor and report on campaign performance, making data-driven adjustments to optimize results.
• Collaborate with cross-functional teams to ensure cohesive and effective campaign execution.
• Utilize Salesforce Marketing Cloud to manage and automate marketing efforts.
• Stay up-to-date with industry trends and best practices to continually improve campaign effectiveness.
• Traffics department projects and materials production responsibilities of the department.
• Develops Public Relations Strategies to leverage press opportunities to promote Sun East as an organization, highlighting its employees, credit union activities and community involvement.
• Works with the VP of Marketing and Growth Strategy to define objectives for retail branding initiatives and implementations and ensure the timely deployment of marketing and promotional campaigns in retail spaces, the mobile branch and SEG delivery channels to meet brand standards
• Develops and implements internal communication plans for marketing and other departments via Sun East's portal and other appropriate methods to assure the member contact staff are effectively informed and have ready access to specific marketing and other credit union activities, offers and timelines, products, policies and procedures.
• Manages credit union vendor relationships and works with VP of Marketing and Growth Strategy to secure contracts and pricing to optimize the utilization of our marketing budget.
• Manages affiliate marketing partnerships.
• Oversees proper maintenance of marketing department records, including campaign files, vendor due diligence, and business continuity planning documents.
• Participates in the development, testing and implementation of new products and product enhancements, as appropriate.
• Writes and administers annual performance evaluations while providing constructive coaching and career development guidance for direct reports.
• Ability to write and deliver disciplinary action when necessary with tact and diplomacy.
• Performs other related duties as assigned or as the situation dictates.

This Marketing Campaign Manager position earns a competitive wage, depending on experience. We also offer a robust benefits package including medical, dental, vision, a flexible spending account (FSA), a 401(k) plan with company match, life insurance, an interest rate reduction on loans, and employee discounts on things such as movie tickets, theme parks and local events. If this sounds like the opportunity that you've been looking for, apply now!

Please be advised that credit, criminal, employment, and education background checks are conducted on potential candidates. A post-offer, pre-employment drug test is also conducted.

About Sun East Federal Credit Union

Headquartered in Aston, PA, Sun East was chartered in 1949 as the result of Sun Oil Company employees banding together to assist each other with their financial needs. From these humble beginnings, we have grown to serve the financial needs of more than 50,400 members throughout Delaware, Pennsylvania, and New Jersey. As a credit union, we are a cooperative financial institution, owned and operated by its members. The basis of our philosophy is "people helping people."

"Together, we will be our members' heroes and build relationships that create lasting legacies, one person at a time." In order, to hire and retain employees who will make this mission their own; we offer competitive pay, a comprehensive benefits package, and a rewarding work environment with opportunities for career development.

Skills and/or Qualifications:

• • B.A. or B.S. Degree in Marketing, Public Relations, Communications or a related field; or High School Diploma or equivalent plus 5 to 7 years of marketing experience with minimum of 3 years supervisory experience.
  • Prior supervisory experience with the proven ability to motivate, develop and work in a team environment.
  • Experience in financial services industry preferred with strong knowledge of financial products and services.
  • Proven track records in executing marketing campaigns that drives profitable growth
  • Outstanding presentation skills and interpersonal skills
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Experience with marketing automation platform (like Salesforce Marketing Cloud, HubSpot, etc.) is a must
  • Salesforce Marketing Cloud Email Specialist certification is highly desirable
  • Excellent writing skills.
  • Ability to prioritize work and communicate in a clear, concise manner.
  • Ability to work well under pressure, manage multiple projects and meet deadlines.
  • This is a fast-paced position.
  • Ability and willingness to accommodate a flexible schedule; and able to actively participate in developing innovative solutions and to teamwork

NOTE: This job requires attendance at events that take place in the evening and on weekends. This job requires responding to social media inquiries that can occur during non-traditional working hours. This job may require local travel up to 10% and may require annual travel to conferences or industry meetings that may occur outside of the local area.

ARE YOU READY TO JOIN OUR TEAM? If you feel that you would be right for this Marketing Campaign Manager position, please fill out our initial 3-minute, mobile-friendly application. We look forward to meeting you!