Brand Manager

Brand Manager, Marketing – ONCOLOGY Business Unit

Sun Pharma, Princeton, New Jersey

Sun Oncology is committed to building a world class commercial team of passionate, ethical, and credible professionals that are committed to winning the right way and are accountable to their assigned objectives. We will focus on our customer’s needs, and bring them the highest possible level of service at all times.

Description

In the role Brand Manager, Oncology Marketing position, you will work on a growing dynamic team. You will be responsible for developing brand strategies, executing tactics against those strategies for all customers internally and externally. The ideal candidate will have marketing experience, a proven track record of successful pharmaceutical marketing and a generalist background anchored in HCP promotion. This is a US in-line role that reports directly to the Head of Marketing in Oncology.

The Brand Manager is responsible for the development and implementation of promotional programs designed to support brand strategy and execution of an oncology product within a highly competitive oncology market. This critical role requires a strategic, driven individual with strong marketing competency and the ability to thrive in an evolving organization. Integration and collaboration within the brand and broader matrix teams is requisite for successful delivery of the brand objectives.

General Responsibilities

• Lead Congress Planning – including creation of all promotional congress materials, coordination of meeting logistics, communications and post meeting follow up
• Lead development and execution of the Promotional Speaker Program, including speaker training, materials development, communications and follow up
• Create and manage all aspects of brand website and updates, from design to implementation, ensuring alignment with brand strategy.
• Contribute to the development of marketing promotional materials aligned with brand strategy along with managing any sampling program
• Lead or support internal submissions and reviews (medical/regulatory/legal)
• Contribute to the development and implementation of POA Meetings
• Participate in all brand planning and budget meetings and assist in development of brand planning deliverables
• Manage brand budget to ensure maximum ROI for investments, and that annual budgets are not exceeded
• Manage, contracts, MSAs, SOWs and POs for all vendors
• Support and build collaborative relationships across functional lines (sales, market access, market research, sales operations, medical, finance, procurement)
• Oversee program success metrics, including establishing tracking criteria and KPIs. Share key learnings and best practices within the organization
• Demonstrate an in-depth understanding of the market and competitive landscape and support the company in the identification of new market opportunities that are in line with brand strategy
• Identify actionable brand insights that help shape brand strategy and direction
• Research trends, platforms, and experiences that can drive innovation and performance
• Accountable for ensuring brand meets or exceeds annual revenue and unit forecasts
• Regular overnight travel to conferences, field rides, market research and other routine business travel required.
  
  

Required Competencies And Experience

• Bachelor’s degree and a minimum of 2-3 years pharmaceutical/biotech sales/marketing experience or related experience. Brand Management experience
• Brand marketing experience, including digital marketing preferred
• Oncology experience is desired but not required
• MBA desired but not required
• Brand marketing, strategic thinking, project management and tactical execution, ability to master scientific data, analytical thinking, budget management, POA planning. Launch experience a plus.
• Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines
• Ability to work independently, with a sense of urgency and a strong attention to detail
• Ability to lead without authority across functional lines
• Strong financial acumen
• “Can do” and team oriented mindset lead by consistent and open communication
• Accountable, resourceful and acts with a sense of urgency
• Ability to lead through influence across functional lines
• Embrace change, adaptable with a positive, growth mindset
• Exceptional oral and written communication skills. Well versed in Microsoft Office applications (PowerPoint, Excel etc.), preferred experience with Adobe Suite, including AEM, AA and Marketo, as well as new AI/ChatGPT tools.
  
  

Personal Skills/Attributes

• Transparent, ethical, honest, and collaborative team player
• Positive attitude and the ability to work and communicate effectively in a dynamic environment without losing focus on business goals
• Strong and dependable leader who acts with humility and builds trust with management and across all stakeholders and cross functional groups including medical affairs, customer engagement, market access, sales, sales training, finance, legal, regulatory and compliance teams
• Desire to challenge status quo to support brand and grow business unit capabilities
• Leadership mindset that seeks out opportunities to proactively ‘own the business’
• Ability to work diplomatically with diverse thinkers in order to achieve common goals without positional authority
• Passion for value creation and building breakthrough brands with strategies and tactics that uniquely deliver on our customer’s needs