What are the responsibilities and job description for the Senior eCommerce Analyst position at Sunbelt Rentals?
Job Description
Join Our Team!
Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.
We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.
As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities!
Job Description Summary
Job Duties: Develop weekly, monthly, and yearly reporting and forecasts. Deliver impactful reporting to Marketing, Sales, Product, and Design teams. Develop analytical approaches to solve the problems. Provide technical oversight and drive the development and execution of data analysis strategies to measure the effectiveness of digital marketing campaigns, website performance, and customer engagement across multiple channels. Utilize various analytical tools to collect and analyze data, identify trends, and generate actionable insights. Conduct in-depth analysis of key performance indicators, conversion rates, customer behavior, and other relevant metrics to identify opportunities and recommend strategies for improving digital performance. Collaborate with stakeholders, including marketing teams, designers, developers, and business leaders, to define measurement frameworks, set goals, and ensure data integrity. Develop and present comprehensive reports, dashboards, and visualizations that effectively communicate insights, recommendations, and progress to both technical and non-technical stakeholders. Stay abreast of industry trends, emerging technologies, and best practices in digital analytics, providing recommendations for continuous improvement and innovation. Mentor and provide guidance to junior analysts, fostering their professional growth and ensuring high-quality deliverables. Assist in the development and measurement of A/B tests. Assess product feature rollouts and ensure the quality of data captured.
Requirements: Bachelor’s degree (or foreign equivalent) in business analytics, marketing, or related field; plus 3 years of experience in digital analytics, digital marketing analytics, or eCommerce analytics. Will also accept Master’s degree (or foreign equivalent) in business analytics, marketing, or related field; plus 1 year of experience in digital analytics, digital marketing analytics, or eCommerce analytics. Requires demonstrated experience in Examining customer behavior in various data sources; Funnel analysis; Analytics tools (Google Analytics, Adobe Analytics, Firebase, or HotJar); Tag management tools (Google Tag Manager or Adobe DTM); A/B testing tools (VWO, Optimizely, Google Optimize, or similar); Data visualization tools (Power BI or Tableau); and Data analysis tools (SQL, Python, R or SAS).
Apply: https://careers.sunbeltrentals.com/
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit https://www.sunbeltrentals.com/careers/ for more information on our benefits and to join our Talent Network.
Sunbelt also provides a comprehensive benefits package to its full-time employees. This package includes health, dental and vision plans, 401(k), volunteer time off, short-term and long-term disability, accident, life and travel insurance, as well as flexible spending, tuition reimbursement, college savings, EAP and length of service awards. You will become eligible for benefits on the first of the month following 30 days from your start date. Sunbelt offers team members the following time off from work, subject to Sunbelt’s policies: twelve to twenty-five vacation days depending on years of service; five sick days; six paid holidays, two paid half day holidays, two floating holidays, one inclusion day, and one volunteer day (unless specified in a collective bargaining agreement).
Gear up for an exciting career!
Sunbelt Rentals supports service members. Veterans encouraged to apply.
If a current Sunbelt Rentals employee has referred you for an employment opportunity please notify them that you are applying for this position. In order for the employee to get a referral bonus they need to contact their regional recruiter.
Salary : $82,657 - $93,973
