What are the responsibilities and job description for the Director, Card Marketing position at Sunbit?
JOB TITLE : Director, Card Marketing
LOCATION : Remote, US
REPORTS TO : Chief Customer Officer
The Company :
Sunbit builds financial technology for real life. Our technology eases the stress of paying for life’s expenses by giving people more options on how and when they pay. Founded in 2016, Sunbit offers a next-generation, no-fee credit card that can be managed through a powerful mobile app, as well as a point-of-sale payment option available at more than 20,000 service locations, including 1 in 3 auto dealerships, optical practices, dentist offices, veterinary clinics, and specialty healthcare services. By introducing a flexible way to pay over time, we are proud of our ability to lift up service providers and retailers while helping consumers when necessary expenses arise... regardless of whether they were expected or unexpected. Sunbit was included on the 2022 Inc. 5000 list. The financial technology company has also been named as a Most Loved Workplace, Best Point of Sale Company, and as a Top Fintech Startup by CB Insights. We use cutting-edge innovations in financial technology to bring leading data and features that allow individuals to be qualified instantly, making purchases at the point-of-sale fast, fair and easy for consumers from all walks of life. We create value focused on our core values; we work tirelessly to ensure that Sunbit becomes available to everyone, everywhere.
Sunbit is proud to be recognized on the CB Insights List of Unicorn Companies, with a valuation of $1.1B. ( https : / / www.cbinsights.com / research-unicorn-companies )
The Role :
As a Director, Card Marketing you will play a critical role in driving the growth for the Summit Credit Card and Co-Branded Credit Card business. This includes leading the invitation to apply program including prescreen campaigns, online, in-app and digital campaigns, and delivering personalized cardholder engagement, lifecycle, and servicing email journeys and driving pre-screen acquisition efforts via email and direct mail.
This role will cover the full lifecycle of cardholders, driving engagement and loyalty at every touchpoint. The ideal candidate will have experience delivering growth through high-performing acquisition campaigns leveraging organic and paid channels. You will bring a strong background in lifecycle marketing, from strategy up to optimization.
Requirements
What You'll Own :
- Own lifecycle marketing growth strategies and execution across owned channels (email, in-app, push, social media) to drive adoption and retention of Sunbit’s card products.
- Collaborate directly in the planning, creation and execution of joint marketing campaigns with Sunbit Co-Branded Card partners.
- Execute end-to-end creation of targeted and personalized campaigns.
- Own the creative development for all marketing campaigns, ensuring that messaging and design align with brand objectives and engage target audiences effectively.
- Analyze customer data to segment audiences and personalize messaging for maximum engagement.
- Develop testing plans to continually optimize communications.
- Build and manage smart segments to drive effective targeting and personalization across all campaigns.
- Work with a direct mail house to execute pre-screened cardholder acquisition campaigns.
- Maintain a deep understanding of funnel management to maximize customer acquisition, retention, and growth.
What You Bring To The Table :
The Perks :
Cultural Competencies for Success at Sunbit :
Sunbit is an Equal Opportunity Employer. We strive to provide a professional & welcoming workplace for all employees.
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