What are the responsibilities and job description for the Director, Marketing Automation position at Sunbit?
JOB TITLE : Director, Marketing Automation
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LOCATION : Remote, US
REPORTS TO : VP of Marketing
The Company :
Sunbit builds financial technology for real life. Our technology eases the stress of paying for life’s expenses by giving people more options on how and when they pay. Founded in 2016, Sunbit offers a next-generation, no-fee credit card that can be managed through a powerful mobile app, as well as a point-of-sale payment option available at more than 20,000 service locations, including 1 in 3 auto dealerships, optical practices, dentist offices, veterinary clinics, and specialty healthcare services. By introducing a flexible way to pay over time, we are proud of our ability to lift up service providers and retailers while helping consumers when necessary expenses arise... regardless of whether they were expected or unexpected. Sunbit was included on the 2022 Inc. 5000 list. The financial technology company has also been named as a Most Loved Workplace, Best Point of Sale Company, and as a Top Fintech Startup by CB Insights. We use cutting-edge innovations in financial technology to bring leading data and features that allow individuals to be qualified instantly, making purchases at the point-of-sale fast, fair and easy for consumers from all walks of life. We create value focused on our core values; we work tirelessly to ensure that Sunbit becomes available to everyone, everywhere.
Sunbit is proud to be recognized on the CB Insights List of Unicorn Companies, with a valuation of $1.1B.
The Role :
We're looking for a Director, Marketing Automation to lead our marketing efforts across email, SMS, and push notifications using tools like Stripo, Iterable, and Tray.io. You’ll bring a mix of creativity and technical know-how to drive automation, performance, and personalized campaigns. You’ll work closely with both marketing and creative teams to deliver meaningful campaigns that connect with our audience.
Requirements
What You'll Own :
- Strategic Leadership : Develop and execute a forward-thinking database marketing strategy to drive engagement, retention, and conversion across email, SMS, and push notification channels.
- Lifecycle Campaign Innovation : Design and oversee automated, personalized lifecycle marketing campaigns that nurture relationships and address the unique needs of both customers and merchant partners.
- Team Leadership : Lead, mentor, and develop a team of email marketing specialists, fostering a collaborative and innovative work environment.
- Tech Stack Management : Utilize a robust marketing technology stack, including Stripo for design, Iterable for marketing automation, and Tray.io for integrations and advanced workflows.
- Collaboration with Data Engineers : Work closely with data engineers to integrate and analyze data, enabling enhanced segmentation, personalization, and campaign performance tracking.
- Creative and Technical Collaboration : Partner with the in-house creative team to produce compelling content and ensure seamless execution of technically advanced campaigns.
- Technical Expertise : Leverage coding experience (e.g., HTML, JavaScript, or similar) to customize and optimize marketing automation workflows.
- Data-Driven Optimization : Analyze campaign performance, run A / B tests, and use data insights to continuously optimize campaigns for ROI.
- Compliance and Standards : Ensure all campaigns adhere to relevant regulations (e.g., CAN-SPAM, TCPA, GDPR) and maintain industry best practices.
- Reporting and Insights : Deliver clear, actionable reports to senior leadership, providing insights into campaign effectiveness and strategic recommendations.
What You Bring To The Table :
The Perks :
Cultural Competencies for Success at Sunbit :
Sunbit is an Equal Opportunity Employer. We strive to provide a professional & welcoming workplace for all employees.
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