What are the responsibilities and job description for the Executive Director position at Sundale Senior Living?

Executive Director - Sundale Senior Living - Huntsville, TX

Role Overview

Are you ready to lead a growing, family-owned senior living community in Huntsville, TX? As Executive Director, you’ll oversee every aspect of resident care and operations—building a top-notch team, ensuring exceptional living experiences, and shaping processes in a hands-on environment. You’ll have the freedom to innovate to find best practices, backed by supportive ownership that values your vision.

Who Is the Ideal Candidate?

You’re a flexible, hands-on leader who can easily shift between strategic planning, daily problem-solving and collaborating closely with the owners, all while staying calm under pressure. You thrive on constructive coaching and feedback and have a natural talent for building genuine relationships with staff, residents, and families alike. Above all, you’re looking for a place to call home long-term, where you can leverage your proven track record in assisted living management and help us achieve strong occupancy and resident satisfaction.

What’s in It for You?

By joining our team, you’ll have the unique opportunity to grow alongside a family-owned business that values your input and empowers you to shape how things are done. You’ll be able to influence processes, implement best practices you’ve picked up along the way, and be a key player in our community’s success story. If you’re looking to avoid the rigid structure of a large corporation and instead be part of a dynamic, collaborative environment, we’d love to meet you.

Key Results You’re Responsible For

Delivering an Outstanding Quality of Care (40% of your time / ~20 hours a week)

Manage and review in-depth assessments for new residents and tailor service plans to meet their physical, emotional, and social needs.
Organize daily activities and large community events that boost engagement, foster friendships, and provide a real sense of purpose for residents.
Ensure that nutritious, high-quality meals are served—and use mealtimes as opportunities for social connection and enjoyment.
Maintain an open line of communication with residents and team members, proactively implementing improvements based on their insights.
Show your commitment to the team by covering scheduling gaps and leading by example, inspiring everyone to deliver their best.

Driving Occupancy and Community Engagement (30% of your time / ~15 hours a week)

Plan and execute quarterly marketing outreach to local hospitals, rehab centers, and community groups

Maintain strong relationships with healthcare providers and conduct timely follow-up calls with potential residents

Lead focused tours and presentations, and join weekly sales calls to keep occupancy trending upward

Recruit, Develop, and Lead a Top-Notch Team (10% of your time / ~5 hours a week)

Recruit, hire, and train “A-player” team members who share your high standards for resident care

Provide ongoing coaching and hold people accountable for meeting performance standards

Set clear performance expectations and celebrate wins (think employee-of-the-month awards, kudos boards, etc.).

Maintaining High Trust with Resident Families (10% of your time / ~5 hours a week)

Keep families informed about residents’ health changes, care updates, and any emergency protocols in a transparent, timely manner.

Ensure a clear, straightforward billing process and promptly address any questions or concerns.

Take immediate action on any resident well-being issues, including medication management or quality-of-care feedback

Ensuring Regulatory Compliance (5% of your time / ~2.5 hours a week)

Keep your community inspection-ready by staying on top of state, federal, and local regulations.

Organize resident records, care plans, and regulatory forms per state and federal guidelines.

Engage in continuing education and ensure the team is trained on the latest best practices and protocols.

Handling Administrative Duties (5% of your time / ~2.5 hours a week)

Oversee facility maintenance, budgeting, payroll, and billing—making sure everything runs efficiently and on schedule.

Balance cost-effectiveness with the highest levels of resident care, identifying ways to optimize processes.

Track and report key metrics that will help us continuously improve and grow.

Expectations for the First 90 Days

First 30 Days : Learn our policies, procedures, and culture. Begin building and strengthening your leadership team, establishing relationships with current staff and residents, and start following up on marketing leads.

First 60 Days : Elevate the quality of care as outlined above, develop and implement a marketing plan, and engage in weekly sales calls. Work toward closing approximately two new units per month.

First 90 Days : Solidify community relationships and maintain the momentum to close around three units per month.

Requirements

Minimum 2 years of experience in assisted living management

Ability to work 50 hours per week and fill in scheduling if needed

Live within a 30 minute traffic commute to the community (679 I-45, Huntsville, TX 77340)

Valid Texas Assisted Living Administrator Certification

Compensation and Benefits

Base salary : $80,000 Occupancy-Based Bonus up to $20,000

Comprehensive benefits package including :

Major medical, dental, and vision coverage

Life insurance

Paid time off, Holiday pay

Mileage reimbursement

Company Overview

Sundale Senior Living (www.sundaleseniorliving.com) is a Texas-based, family-owned organization delivering top-quality care in a close-knit, welcoming setting. We’re expanding to multiple communities while preserving our personal touch. Joining now means growing with us and helping shape the future of senior living in our region.

Sundale Senior Living, LP., provides older adults a high-quality, independent life in an assisted living environment. Whether their stay is short- or long-term, Sundale residents retain their independence and receive assistance with activities of daily living when they need it. Assisted living bridges the gap between seniors living independently and those that need 24 / 7 nursing care.

Salary : $20,000 - $80,000

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