What are the responsibilities and job description for the Citrus Industry Ambassador position at Sunkist Growers?
Sunkist Growers, a global leader in the citrus industry, seeks a Citrus Industry Ambassador to drive our marketing efforts forward. As a key player in our team, you will shape the next chapter of our brand's evolution and lead the charge in driving customer engagement and demand.
About the Role
As Citrus Industry Ambassador, you will own and lead the development of a new brand strategy for Sunkist, focusing on quality, sustainability, and community. You will implement best practices to drive growth across our citrus categories and bring a fresh, compelling brand voice to an iconic brand.
You will create and implement new strategies, in partnership with leaders, and lead a newly hired creative agency to translate national and international brand strategies and marketing plans into actionable consumer marketing efforts.
Key Responsibilities
- Recommend and lead the development and execution of consumer marketing campaigns that drive brand awareness, consumer interest, and engagement across domestic and global markets.
- Assess, recommend, and implement marketing best practices to uplevel the function impact.
Requirements
- Solid experience in strategy development and implementation.
- Technical experience with leading brand strategy, creative direction, and digital marketing initiatives (SEO, social media, and influencer marketing).
- Demonstrable success in developing and executing national marketing campaigns with a medium to large-scale company.
About Us
Sunkist Growers is a heavy face-time company that enjoys in-person collaboration. We're committed to our growers and community, offering a collaborative and human-centric work environment.
