What are the responsibilities and job description for the SEO Specialist position at SUNNY DISTRIBUTOR INC.?
*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*
Sunny Health & Fitness is an industry leading health and exercise-centric lifestyle brand that is dedicated to cultivating and empowering those within the fitness community. We believe fitness should be accessible to everyone, anywhere, anytime. Our goal is to enable and provide you with the tools you need to become better through a fulfilling fitness experience and lifestyle.
We are looking for a SEO Specialist to join our growing marketing team based in the City of Industry, CA. For our eCommerce site, you'll be responsible for developing and implementing SEO strategies that drive more organic traffic and quality leads through our channels. For our app, you’ll be responsible for identifying and developing conversion opportunities from our App Stores (Apple App Store and Google Play Store). We are looking for a team player who is a driven and highly motivated, communicative SEO expert with good attention to detail, strong business sense, and the ability to prioritize multiple projects and deadlines.
Schedule: Monday-Friday 8:30 AM-5:30 PM (1 hour unpaid lunch)
Essential Duties and Responsibilities:
Create and develop SEO initiatives for our brands, company websites, and online marketing content.
- Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
- Manage SEO campaigns including writing meta content, creating SEO-friendly content, creating target keyword lists, improving site URL structure, improving link architecture, etc.
- Monitor trends and provide SEO recommendations for best SEO practices.
- Monitor and assess App Store listing pages from ourselves and competitors.
- Incorporate existing and upcoming marketing initiatives into executable App Store optimization strategies.
- Research and analyze competitor advertising links.
- Monitor algorithm updates and establish a process for potential traffic or conversion drops.
- Measure performance and share analysis with stakeholders. Propose improvements/alternative approaches.
- Regularly meet with teams to provide recaps, share new findings, and discuss strategic plans.
- Other duties as assigned.
Qualifications, Skills, and Knowledge:
- B.S/B.A in Information/Computer Science and related fields is preferred.
- 3 years of SEO/SEM working experience.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong working knowledge of SEO, including keyword research, on-page optimization, and link building.
- Working knowledge of ASO, including creation, maintenance, and optimization of all elements of app store presence like a copy, assets, and keyword definitions.
- Clear understanding of affiliate marketing and pay-per-click advertising.
- Excellent writing, editing, proofreading skills and verbal communication skills.
- Expert in Google Analytics, SEM Rush, Google Search Engine Algorithm.
- Proficient in Microsoft Office programs, including Word, Excel, Outlook, PowerPoint.
- Ability to work independently or as a member of a team in a fast-paced environment.
Benefits:
- Medical, Dental, Vision Insurance.
- Life Insurance: Fully covered by the company.
- 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
- Paid Sick Leave
- 7 Paid Holidays
- Paid Vacation
- Company provides discounts for fitness equipment for our employees.
If interested in this position, please apply on this job post. You may also email your most recent resume along with the job title and desired salary to recruitment@sunnyhealthfitness.com. We are open Monday to Friday 08:30 AM-05:30 PM PST.
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