What are the responsibilities and job description for the Brand Director position at Sunny Sky Products?
At Sunny Sky Products, we pride ourselves on our commitment to creating, manufacturing, and delivering top-quality products in the beverage industry. Our extensive product portfolio includes frozen beverages, cold & hot drinks, and beverage enhancers. Our mission is to have our beverages consumed and enjoyed anytime, anywhere. Come join our fast-growing team and enjoy our culture, where we have fun and play to win!
Position Overview
The Brand Director is responsible for leading the strategic vision, marketing, and product management initiatives for a diverse portfolio of beverage brands, including both in-house and licensed brands. This role is instrumental in shaping brand equity, driving innovation, and overseeing all brand marketing efforts, including digital and social media strategy. Reporting directly to the Vice President of Marketing, the Brand Director will work cross-functionally with internal teams and external partners to ensure brand consistency, growth, and market leadership. This position has two direct reports.
Responsibilities
Brand Management & Strategy
- Directly manage several in-house brands while providing oversight for all company brands, both licensed and in-house.
- Develop and execute marketing strategies to enhance brand messaging and ensure consistency across all platforms.
- Oversee corporate branding and identity for Sunny Sky Products, ensuring alignment across all communication channels, including the corporate website and social media.
- Drive branded innovation pipeline and product development strategy, working closely with R&D to launch and evaluate new beverage products and concepts.
- Ensure brand consistency across all channels and champion the brand experience.
- Craft a compelling narrative that resonates with consumers and set the strategic direction for the brand.
- Align marketing efforts with overall business goals.
Marketing & Content Development
Vendor & Partner Management
Budget & Operations
Qualifications
For more information about our company please visit our website at www.sunnyskyproducts.com
Sunny Sky Products is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.
