Social Media Manager

Overview
We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a blend of marketing expertise, creativity, and analytical skills to produce compelling content across various social media channels.

Responsibilities

• Develop and execute comprehensive social media marketing strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across social media platforms.
• Utilize tools such as Hootsuite for scheduling posts and monitoring engagement metrics.
• Conduct research to identify trends in social media and adapt strategies accordingly.
• Collaborate with the public relations team to ensure consistent messaging across all platforms.
• Perform proofreading of all content to maintain high-quality standards.
• Utilize Adobe Creative Suite for graphic design and photo editing to enhance visual content.
• Monitor social media channels for customer feedback and respond promptly to inquiries or comments.
• Analyze performance metrics using Google Analytics and other tools to measure the effectiveness of campaigns.
• Stay updated on industry trends and best practices in social media marketing.

Requirements

• Proven experience in social media marketing with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks.
• Excellent proofreading skills with a keen eye for detail.
• Familiarity with Hootsuite or similar social media management tools.
• Strong understanding of public relations principles and practices.
• Basic photography skills for capturing engaging visual content.
• Ability to conduct thorough research to inform content strategy and audience targeting.
• Exceptional written and verbal communication skills with the ability to create compelling narratives.
• A proactive attitude with strong organizational skills and the ability to manage multiple projects simultaneously.

Join us in shaping our brand's voice through innovative social media strategies that resonate with our audience!

Job Type: Part-time

Pay: $14.00 - $16.00 per hour

Expected hours: 15 – 20 per week

Benefits:

• Flexible schedule

Schedule:

• 4 hour shift

Ability to Commute:

• Lafayette, LA 70506 (Required)

Work Location: In person

Salary : $14 - $16