Community Outreach Coordinator

The Community Outreach Coordinator is responsible for using market knowledge and company resources to develop and implement business development strategies for an assigned market that will generate qualified, nonpaid professional referrals, bring more clients to Dignity Home Care, and position Dignity as a preferred provider of home care services.

Dignity Home Care

Requisition #2025-222487

Responsibilities

The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

• Facilitate and provide ongoing product-service education as a result of sales effort within the market to trade organizations, hospital departments, physicians and other health care organizations, as appropriate.
• Target referrals from among the professional community, various community associations, and related providers that will service home care offerings.
• Participate in professional societies and activities, to result in qualified leads.
• Identify both new business opportunities and new customer call points within the communities served for additional qualified leads.
• Maintain professional relationships in the community.
• Identify, target, and generate a consistent and continuous referral stream from qualified referral sources as a result of effective and systematic external business development yielding both census and revenue growth.
• Define and develop key macro referral sources and maintain relationships with key area referral sources within their assigned territory that have the ability to refer to Dignity.
• Identify new sources of referrals that can grow the business in addition to maintaining current referral sources.
• Establish, manage, and communicate account plans which align with assigned market priorities.
• Collaborate with Executive Director and fellow team members on improved service delivery and problem resolution related to the accounts in their portfolio.
• Organize trade show presentations, brochures, professional events, and other marketing material to drive qualified leads.
• Provide on-going and timely communication and follow-up to Executive Director and Vice President of Sales/Regional Director Sales (RDS) of initiatives in progress that may generate referrals.
• Participate consistently in sales meetings providing updates and insights on business development.
• Coordinate joint sales efforts with appropriate representatives of Sunrise Senior Living communities to identify and meet with both prospective and existing customers, as appropriate.
• Coordinate with local Sunrise community teams to strengthen reputation and generate new business.
• Monitor and report referral activity for accounts in their portfolio; prepare and submit required sales management reports reflecting targets, progress, and accomplishments while maintaining a thorough working proficiency and keeping professional contact records current in the customer relationship management tracking system.
• Comprehend fully and can explain to others the basic legal aspects of sales contracts (language and terms) and state regulations regarding admissions/discharges.
• Understand and manage costs by monitoring budgets and reconciliation.
• Process and submit monthly expenses and budget data timely per Dignity policies and internal business controls.
• Understand the internal costs associated with all Dignity programs.
• Develop a working knowledge of government regulations and ensure compliance.
• Keep abreast of professional developments in the field by reading and attending conferences and training sessions.
• Maintain compliance in assigned required training and all training required by state/province or other regulating authorities as applicable to this role to ensure that Dignity standards are always met.
• Perform other duties as assigned.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed throughout this job description are representative of the knowledge, skills, and abilities required.

• College degree or equivalent experience strongly preferred
• Three to five (3-5) years’ experience in consultative business to business sales
• Prior experience selling to healthcare accounts or in professional business development is preferred
• Track record of successful account management
• Ability to constantly survey the environment for new or changing business opportunities
• Proficiency in relevant computer skills and Microsoft Office (Windows, Outlook, Excel, Word, Powerpoint) with the ability to learn new applications
• Ability to work flexible hours and be available for our customers at peak service delivery days and times, reflective of our Leadership Excellence Staffing