What are the responsibilities and job description for the B2B Lifecycle Content Marketing position at Sunrise Systems, Inc.?
Job Details
Job title : B2B Lifecycle Content Marketing Job ID: 25-06711 Location : Any US Duration: 6 months; with possible extensions
Must Have: Submit an online portfolio; strong focus on digital work
Essential Responsibilities:
Must Have: Submit an online portfolio; strong focus on digital work
Essential Responsibilities:
- Execute and optimize our B2B content strategy by working with internal and external partners to create foundational content and leverage consistent messaging to be used in multi-channel marketing campaigns
- Includes drafting extensive outlines and/or briefs, editing and sometimes writing B2B content for value prop materials (one-pagers, webinars, infographics, videos, social media posts, etc) and articles.
- Partner with industry marketing teams to identify content needs and work with our internal content team to develop applicable content
- Coordinate projects from start to finish through Workfront and secure approvals from legal and compliance
- Develop and manage a content repository
- Partner with our analytics teams to measure impact and leverage data to drive future content
- Lead cross-functional projects
- Perform other duties and/or special projects as assigned
- Executive level presentation development and delivery
- Manage budget including forecasting and tracking
Qualifications and Requirements
- Bachelor s Degree in Journalism, English, Creative Writing, Communications, Public Relations, Media Writing or related field, plus 2 years experience writing digital content or high school diploma plus 4 years experience writing digital content.
- Experience creating content for websites or blogs, social media a plus.
- Proven ability to write for both B2B and B2B2C audiences.
- Ability to write for web (SEO copywriting with keywords, title tags and understanding of what shows up in the meta description.)
- Passion for reading, writing and editing educational content and feature articles.
- Stellar communication and storytelling skills, including good spelling and grammar.
Desired Characteristics
- Experience or knowledge of the health and wellness industry and/or the financing
- Demonstrated experience in basic business-to-business (B2B) marketing, including content creation
- Experience managing creative agencies
- Experience with and strong working knowledge of multi-channel marketing campaigns
- Able to translate data insights into actionable recommendations and programs
- Curious, flexible, high energy, self-starter with an emphasis on action
- Attention to detail is critical
- Able to work in a fast-paced, complex, environment and manage multiple projects
- Demonstrated ability to work under pressure in a deadline-driven environment with minimal supervision
- Collaborative team player with ability to influence across all levels of organization
- Executive verbal and written communication and presentation skills
- Workfront experience
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