What are the responsibilities and job description for the Marketing Research Analyst position at Sunrise Systems?
Job Title : Market Research Analyst
Contract Duration : 6 months
Job Location : Hartford, CT 06183
Note : The role is hybrid in Hartford with 3 days onsite and 2 days remote.
Job Description :
- Conducts research and analyzes market conditions across local, regional, or national levels to assess potential sales opportunities for products or services.
- Analyzes competitors, pricing, marketing, customer preferences, economic conditions, advertising, distribution, and other factors affecting future sales.
- Analyzes data and recommends targeted actions based on findings.
- Develops research methods and designs data collection formats, including surveys, polls, and questionnaires.
- Analyzes statistical data to predict future marketing trends.
- Gathers data on competitors and analyzes prices, sales, and methods of marketing and distribution.
- Collects data on customer preferences and buying habits.
- Prepares reports and graphic illustrations of findings.
