Director of Marketing & Events

Description

Director of Marketing & Events 

Job Overview:

The Director of Marketing and Events promotes the Lee’s brand by hosting events and creating marketing campaigns across various social media platforms

Responsibilities Include:

· Develop and implement marketing plans, including promotional events, new products, and other marketing projects

· Work with operations and procurement team on brand initiatives to maximize profits while balancing customer satisfaction

· Edit webpages and social media outlets 

· Create and manager social media content 

· Plan and execute all advertisement campaigns across TV, digital, print, direct mail, radio, and other social media platforms

· Develop sales forecasting and product branding plans 

· Conduct customer, brand, and product research initiatives

· Budget, forecast, and manage marketing investments to achieve performance goals

· Build brand awareness

· Identifying potential customers 

· Drive strategies, best practices, and marketing guidelines company-wide

· Host three company charity events per year

· Create and manage weekly in-store demo schedule 

· Book and manage in-store celebrity bottle signing events

· Measure and document success of events and projects for reference

· Respond to customer complaints via google, yelp, Facebook, company info e-mail, corporate voicemails 

· Other duties as assigned

Minimum Qualifications:

• High School diploma or equivalent required. Associates’ or Bachelor’s degree preferred.
• 3-5 years of Marketing and Event planning experience
• Proficiency with content management systems and design software (i.e. adobe photoshop, canva, etc.)
• Strong analytical skills and excellent at problem solving
• Ability to work independently and as part of a team
• Demonstrate excellent communication and interpersonal skills
• Organized and detail orientated
• Ability to multitask and work well while meeting deadlines
• Demonstrated ability to effectively utilize Microsoft applications, intermediate excel skills required.
• Attention to detail and follow through on all action items