What are the responsibilities and job description for the Marketing Associate position at SunshineTshirtCo74?
Responsible for marketing performance management through a combination of tools, processes, and methods used to develop, monitor, measure, and control marketing campaigns and programs to increase the return on both individual and aggregate marketing investments across product and channel marketing areas. Provides actionable insights and recommendations that will increase marketing effectiveness. Partners with internal stakeholders to ensure best practices in targeting, metrics, and decision making are data driven.
- Defines and drives all levels of campaign performance management, reporting, and analytics to provide understanding and visibility across all mediums of marketing activities. Understands specific business details related to the necessary data to ensure relevant and thorough analytics and reporting.
- Analyzes marketing metrics proactively and interprets results to provide insights into all facets of marketing performance and recommends changes for improvements.
- Observes and analyzes patterns, trends, and connections in data to proactively manage opportunities or problems that may arise.
- Creates recurring and adhoc reporting and data analysis to support execution and measurement of marketing activities to business units and senior management.
- Conducts testing and troubleshooting to ensure campaigns are tracked properly across all marketing mediums.
- Assists in development of business metrics to conduct trending analytics.
- Drives process improvements within marketing application functions to improve data quality, performance, availability, and manageability. Ensures compliance with database standards, best practices, and procedures.
POSITION REQUIREMENTS
- Bachelor's Degree in Marketing or Business Administration.
- Advanced proficiency in SQL, Excel, Salesforce, and statistical tools. Experience in conducting database analytics / datadriven marketing with solid understanding of marketing automation concepts and practices. Strong attention to detail. Experience in business analytics, business intelligence (BI) or comparable analyst position handling large, complex data sets.
- 3 years of experience in Related field including performancebased marketing preferred.
About SunshineTshirtCo74
We are a fantastic company!
