What are the responsibilities and job description for the Lead Generation Specialist position at Sunstates Security?
Overview
Education Requirements (Any)
Bachelor's Degree from 4 year college/university
Additional Information / Benefits
Benefits: Medical Insurance, Life Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Paid Holidays, Short Term Disability, Long Term Disability, 401K/403b Plan, Educational Assistance, Performance-based Bonus
Screening Requirements: Drug Screen, Criminal Background Check, Credit Check
Join one of the fastest-growing and largest privately held security companies in the U.S.! Since 1998, Sunstates Security has established a reputation for providing excellent customer service and quality work environments for its team across the country. We're committed to hiring, developing, and retaining a diverse and exceptionally qualified workforce.
We reinvest in our employees by offering a benefits package that exceeds industry standards, career growth opportunities, extensive internal training, employee incentive programs, team recognition, and more. Employees are provided with the tools and knowledge they need to be successful and hands-on management support.
Recent national awards received by Sunstates include Outstanding Contract Security Company in 2022 & 2023 and INC’s America’s Fastest Growing Private Companies list.
Sunstates Security’s mission and vision statement are at the heart of everything we do, focusing all efforts on honor, integrity, and trust. If you're searching for a career with challenging and rewarding opportunities, we invite you to explore the possibilities at Sunstates Security. As a proactive security partner for some of the country's leading companies and organizations, we provide careers for talented people to become part of a successful, growing company.
Job Skills / Requirements
Sunstates Security is hiring a Lead Generation Specialist to support our sales team by identifying, qualifying, and nurturing potential customers in the security services industry. This role focuses on generating high-quality leads for security guard services. The ideal candidate has strong communication skills with an emphasis on writing, experience in lead generation strategies, and the ability to research and engage potential clients effectively.
This position will be based out of our corporate office in Raleigh and is an in-office role.
This position will be based out of our corporate office in Raleigh and is an in-office role.
In addition to a competitive annual salary range of $60,000 - $65,000 this position is eligible for an annual performance-based bonus, full medical, dental, vision, and life insurance coverage, 401k plan with company match, generous PTO allowance and more!
ESSENTIAL DUTIES & RESPONSIBILITIES
Lead Generation & Prospecting
- Research and identify potential clients in industries needing security services, including but not limited to corporate offices, property management, manufacturing, logistics, construction sites, healthcare facilities, etc.
- Generate qualified leads through utilizing tools such as Zoom Info, Sales Navigator, Linkedin, Salesforce, social media and other platforms to develop email campaigns and other marketing pieces.
- Utilize market research, data mining, and prospecting tools to build a pipeline of target clients for the sales team.
Lead Qualification & Nurturing
- Conduct market research to identify and target potential clients in specific industries and locations.
- Qualify leads based on whether they use security guard services.
- Nurture leads through consistent follow-ups with marketing campaigns and tailored information about security solutions.
Collaboration with Sales & Marketing
- Work closely with the sales team to hand over qualified leads and ensure a smooth transition into the sales process.
- Updating Salesforce to input all necessary data and transition to the appropriate salesperson.
- Provide insights to refine sales strategies and marketing messaging to target key industries.
- Collaborate with marketing on lead generation campaigns, content marketing, and security industry events. Attention to detail is critical.
- Work closely with the sales and marketing team as needed daily and include various projects and events where needed, including trade shows, annual leadership conference, etc.
Data Management & Reporting
- Maintain accurate records of leads and interactions in the CRM system and other tools such as Salesforce, Zoom Info, Linkedin and Sales Navigator.
- Track and analyze lead conversion rates, outreach effectiveness, and campaign performance.
- Provide weekly/monthly reports to management on lead generation progress and areas for improvement.
- Create and maintain a dashboard within Salesforce.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and/or skills required of all personnel so classified.
EDUCATION, EXPERIENCE & SKILLSETS DESIRED
- Experience: 2 years in lead generation, sales development, or business development, preferably in the security services industry (security guard services).
- Communication: Strong verbal and written communication skills; ability to engage potential clients professionally and interact/collaborate daily with the sales and marketing team.
- Tech-Savvy: Proficiency in CRM systems, lead generation tools, LinkedIn Sales Navigator, and email automation software. Ability to create reports within the system to track leads and analyze data.
- Analytical: Ability to assess lead quality, track metrics, and refine strategies accordingly.
- Self-Motivated: Goal-driven with a proactive approach to prospecting and relationship building.
- Organizational Skills: Strong organizational and time management skills.
- Industry Knowledge: Understanding of security service offerings, compliance requirements, and industry trends is a plus.
Sunstates Security is an Equal Opportunity Employer. We will make reasonable accommodations to enable employees to perform their jobs.
Only candidates who meet our rigorous employment standards and who are excellent matches for open positions are invited to join our team.
We are proud to be an Equal Opportunity Employer and supporter of our military veterans!
We are proud to be an Equal Opportunity Employer and supporter of our military veterans!
Salary : $60,000 - $65,000
