What are the responsibilities and job description for the Marketing Intern position at Sunsweet Growers Inc.?
Sunsweet’s marketing intern will have an exciting opportunity to work closely with the domestic and international marketing teams to assist in marketing campaigns, help manage advertising agencies, discover consumer insights and propel innovation efforts. The candidate will conduct analysis, facilitate innovation projects and develop an understanding of the competitive market. 10% of time will be spent on administrative tasks and shipping parcels to customers or agencies. Projects may be adjusted to fit the candidate’s coursework and experience.
Projects:
- Assist in domestic and international projects, including packaging updates, advertising campaigns and competitive analysis.
- Assist in business case development for innovation projects, through analysis of consumer trends and insights, as well as product sales performance.
- Conduct a competitive evaluation of dried fruit and snack products in domestic and international markets, including preparation of a presentation to the marketing team of top competitors and their sales, positioning and benefits analysis.
- Assist in social media engagement campaigns, working closely with Product Managers.
- Utilize syndicated data analytic tools to research consumer insights, product sales data and prune usage in innovation products.
- Work with digital agencies to analyze website and digital advertising performance.
- Evaluate sales performance of domestic and international products. Assist Product Managers in identifying growth opportunities.
Desired Major: Business, Marketing or Finance (with a demonstrated interest in marketing)
Recommended skills: Experience with Excel and Powerpoint, coursework in marketing, ability to analyze data and summarize findings.
Workdays/Hours:
Tuesday-Thursday, 8 hours per day
