What are the responsibilities and job description for the Web Content Director position at Super Bright LEDs, Inc.?
Web Content Director
Super Bright LEDs is seeking a Web Content Director who will play a pivotal role in enhancing our LED lighting firm’s online presence, optimizing user experiences, and driving customer engagement through compelling and informative content. They will be responsible for overseeing the development, management, and optimization of all content across our web platforms. This role will oversee the content team across written, technical, photo, video, and graphic design. This is an exciting opportunity to be part of a dynamic organization and play a pivotal role in its continued success.
Responsibilities:
- Develop and execute a comprehensive content strategy for all web properties that aligns with our firm’s brand identity, core values, and business objectives. Identify key customer personas (e.g., Commercial, business owners, consumers, vehicle enthusiasts, etc) to create targeted content to address their specific needs.
- Lead and mentor a web content team to foster a collaborative and innovative work environment that promotes accountable results, creativity, and high-quality content production.
- Work closely with product and marketing teams to develop clear and persuasive product messaging. Ensure consistency of messaging across all web content and social channel distribution.
- Oversee the creation of diverse and engaging content, including product descriptions, blog posts, articles, case studies, videos, infographics, and more. Ensure that all content adheres to guidelines and industry best practices.
- Implement quality assurance procedures to ensure product content is complete and accurate for new and existing products.
- Ensure deadlines are met during all stages of the new product processes.
- Review content to ensure all new and existing products are in line with competitors and up to standard.
Qualifications:
- Bachelor's degree in marketing, communications, journalism, or a related field (an advanced degree is a plus).
- Proven experience (5 years) in content strategy, web content management, or digital marketing, preferably in the lighting industry.
- Strong understanding of SEO principles and experience with SEO tools.
- Excellent technical writing and editing skills.
- Previous experience managing a content team with the ability to collaborate, persuade, communicate, and motivate others.
- Familiarity with web analytics tools, such as GA4.
- Experience with Magento 2 or similar eCommerce platforms and Product Information Management (PIM / DAM) systems.
- Strong project management skills with the ability to prioritize and meet deadlines.
- Exceptional communication and interpersonal skills with the ability to collaborate with cross-functional teams.
Benefits:
- Medical, Dental, Vision, Life/AD&D, STD, LTD, and Supplemental Life/AD&D
- Paid Time Off, Holidays, Jury Duty, Bereavement
- Annual raise and bonus
- 401k retirement program with a 6% company match
- Hybrid or condensed workweek options
- Work schedule flexibility
- Casual work environment